Consultancy for Media Relations and Corporate Communications at Africa Enterprise Challenge Fund (AECF)

Deliverable outputs

The activities and expected outputs are as follows:

Media Liaison support

• Implement the media strategy for AECF taking into account the media landscape analysis, communications strategy and the AECF strategic plan.
• Develop media packs, pitching decks and speaking notes for use by the media and AECF staff.
• Co-create 6 opinion pieces, 6 press releases and 12 news articles.
• Secure the following media outputs in Tier 1 outlets nationally, regionally and internationally: 6 opinion pieces, 6 TV interviews, 12 radio interviews, 24 newspaper mentions in national outlets and 6 newspaper mentions in regional and international outlets
• Develop and share quarterly media monitoring reports

Corporate Communications support

• Working closely with the AECF writers and copy editor, develop: 12 blogs/website articles showcasing the impact of our work and 4 quarterly eternal newsletters.
• Working closely with the AECF communications staff, conceptualize, develop and execute 4 social media campaigns.
• Position AECF and its spokespeople through 4 high-level speaking opportunities and 2 high-level exhibition/participation opportunities.
• Working closely with the AECF communications and impact staff, disseminating 4 learning papers, 4 factsheets and 2 research papers.
• Develop and share monthly communications monitoring reports

Qualifications / experience required

The consultant/consultancy firm should possess the following skills and/or credentials:

• Experience in media liaison, public relations, digital engagement, communications, marketing or similar fields
• Knowledge of the development sector and in particular the work of NGOs, bilateral and multilateral institutions
• Experience in knowledge dissemination
• Demonstrated ability to create content that is persuasive, clear and concise, while able to convey and engagingly present technical ideas/knowledge for varied audiences.