Consultancy for Social Media Content Development for Community Engagement on Prevention and Reduction of Intimate Partner Violence at HIAS Refugee Trust of Kenya

Terms of Reference

Consultancy for Social Media Content Development for Community Engagement on Prevention and Reduction of Intimate Partner Violence

BACKGROUND OF THE CONSULTANCY 

With funding from the United Nations Trust Fund (UNTF), the Community Based Prevention of Violence Against Refugee Women and Girls in Nairobi, being project seeks to provide transformational individual behavior change interventions including; group-based methodology, community mobilization and diffusion strategy to expose community members to alternative social norms. The project’s goal is to contribute to refugee women and girls facing less interpersonal violence among the urban refugee population in Nairobi by 2022. The project aims to achieve the following outcomes:

1. Refugee men have changed attitudes around power, gender, masculinities and male privilege and take action to prevent Violence Against Women and Girls (VAW/G).
2. Refugee women and girls demonstrate an increased understanding that Intimate Partner Violence (IPV) is a violation of their rights and feel confident reporting that violation.
3. Community systems enable refugee - friendly prevention of VAW/G through both improved access, referral pathways and strengthened community awareness on IPV
4. Increased accountability for HIAS program staff implementing the project through changing staff knowledge and attitudes on prevention of VAW/G.

PURPOSE AND OBJECTIVES OF THE CONSULTANCY

The purpose for this consultancy is to support HIAS Kenya to develop social media behavior change communication content for promotion of changes in knowledge, attitudes, norms, beliefs and behaviors for increasing community awareness on IPV and visibility of HIAS work. The consultant will support HIAS in developing tailored messages to reach different audiences, in particular refugees -men, women and girls, local leaders and youth living in urban areas, using social media platforms as well as developing a pamphlet on IPV (risk mitigation and prevention, services).

like WhatsApp, Twitter and Facebook. The social media campaign will expose men and women to messages developed to target specific social norms underpinning IPV, new social norms related to masculinity and femininity.

The information will also seek to increase awareness on IPV referral pathways to increase help seeking behavior among refugee women and girls. The consultant will also train staff on how to use and disseminate content and how to monitor the impact of the social media channels being used targeting different audiences.

GENERAL TERMS AND CONDITIONS: CONFIDENTIALITY AND AUTHORSHIP

Ownership and copyright of all developed content will be the sole and exclusive property of HIAS. The consultant will submit all original documents to HIAS. The consultant shall not re-produce information of this exercise in any form (electronic, hard copies, etc.) to a third party without written permission from HIAS.

TIME FRAME

The overall consultancy is expected to take up to 8 days including 3 days for the preparation phase (research, desk reviews and preparation of the BCC material and training). The Consultant should be able to undertake some of the tasks concurrently to fit within the planned timeframe, without compromising the quality expected.

INSTITUTIONAL ARRANGEMENT

HIAS Gender and GBV Program Manager and GBV Prevention Coordinator will be responsible for the overall coordination of all the Consultancy needs and tasks. The HQ GBV Technical Advisor will provide technical review of all developed materials

content. HIAS will ensure that all logistics pertaining to the consultancy are in place and support in reviewing of the consultancy report.

The Consultant will be responsible for the following:

The consultant will lead in:

1. Reviewing the project documents and other literature to aid in developing the contents
2. Supporting HIAS to develop tailored messages to reach refugees - men, women and girls, local leaders and youth living in urban areas, using social media platforms and pamphlets.
3. Reviewing HIAS social media strategies and providing insight on how to increase visibility for GBV programming using social media platforms.
4. Training relevant staff on how to use and disseminate the content and how to monitor the impact of the social media channels being used and messages to the different target audiences. Support HIAS on how to use social media listening tools (Buffer, TweetReach, HubSpot Social Media Management Software, Sprout Social, Buffer) to drive insights and suggestions for HIAS Social media platforms.

EXPECTED DELIVERABLES:

1. An inception Report including a workplan on how the consultant will approach the work to ensure alignment between project work plan.
2. A contextualized BCC messages targeting refugees, local leaders and youth to be shared in different social media platforms.
3. A social media communication plan and calendar which will be used during the dissemination process.
4. A training report

REQUIREMENTS OF THE CONSULTANCY

1. A consulting firm or individual with demonstrable experience in development of content for social media, including pamphlets.
2. Demonstrated experience in Behavior Change Communication, (BCC) and GBV prevention, risk reduction and mitigation in addressing VAW/G.
3. Prior experience in developing IEC materials or publications targeting prevention of VAW/G or Community social media engagement in prevention and reduction of IPV
4. Excellent and demonstrated understanding of women’s human rights and ethical issues in GBV.
5. Have experience in using innovative approaches such as graphics, charts etc. to summarize key content.