Content Management Officer - Properties at HF Group

Principle Accountabilities

• Execute the digital marketing strategy aligned with the short-term and long-term awareness and engagement strategies for the respective properties against KPIs.
• Develop content & engagement plan in liaison with the properties and marketing teams.
• Collaborate with graphic designer to plan and develop the content style and design as well as develop creative content for properties.
• Generate content and engagement plans to drive traffic to HF’s Properties Microsite & other digital channels.
• Generate reports & requisite insights from the various digital marketing campaigns based on pre-agreed metrics and KPIs.
• Generate regular industry and competitor reports & insights to inform strategy.
• Ensure all property content complies with the regulatory requirements (e.g. copyright and data protection laws).

Key Competencies and Skills

General Competencies

• Effective presentation and communication skills.
• Self-starter and ability to work with minimal supervision.
• Good interpersonal skills.
• Attention to detail.
• Time management and planning.
• Astute Business acumen.
• Solution-oriented.

Technical Competencies

• Proficiency in content creation.
• Digital marketing skills.
• Understanding SEO principles, keyword research, and optimization. SEM: Managing paid search campaigns with Google Ads and Bing Ads.
• Competency in new media (including social media) platforms and tools.
• Basic technical knowledge of HTML, web publishing UI/UX design.
• Proficiency in google analytics, data analytics and adobe analytics.
• Excellent copy writing skills.
• Hands on experience with MS Office and WordPress.
• Knowledge of design & motion graphics applications such as Canva, photoshop etc.

Minimum Qualifications, Knowledge and Experience

Qualifications - Academic and Professional

• Bachelor’s Degree in Digital Marketing, Communications, Marketing, Film, Audio-Video & Content Production or relevant field.

Experience

• 4 years’ experience in Digital Marketing, Communications, Marketing, Film, Audio-Video & Content Production or relevant field.