Content Manager at Q-Sourcing Servtec Group

The Content Officer/Manager is responsible for developing and executing QSSG’s content strategy, ensuring a compelling brand presence across digital and traditional platforms. The role involves crafting engaging, high-quality content that drives brand awareness, lead generation, and customer engagement. The Content Officer/Manager will collaborate with marketing, sales, and business development teams to align content initiatives with QSSG’s growth and market expansion goals.

Key Duties and Responsibilities
Content Strategy & Brand Messaging

• Develop and implement a content strategy that aligns with QSSG’s brand positioning and marketing objectives.
• Craft and maintain a consistent brand voice, tone, and messaging across all content platforms.
• Work with internal teams to ensure content supports business development and lead generation efforts.

Content Creation & Management

• Create and manage engaging, SEO-optimized content for websites, blogs, case studies, social media, email campaigns, and marketing materials.
• Develop compelling storytelling approaches that highlight QSSG’s expertise in human capital solutions.
• Oversee the production of visual and multimedia content, including graphics, infographics, and videos.
• Manage and optimize content on CMS platforms (e.g., WordPress, HubSpot).

Digital Marketing & Campaign Support

• Collaborate with the digital marketing team to ensure content aligns with campaign objectives and audience needs.
• Support lead generation efforts by creating high-converting landing pages, eBooks, whitepapers, and reports.
• Oversee social media content calendars, ensuring consistent and high-quality engagement with followers.

Performance Tracking & Optimization

• Track and analyze content performance metrics (engagement, reach, conversions) using tools like Google Analytics and social media insights.
• Continuously refine content strategies based on data-driven insights and industry best practices.
• Conduct A/B testing on content formats and messaging to enhance performance.

Cross-Functional Collaboration

• Work closely with the CMO, sales, and business development teams to create content that supports marketing and revenue goals.
• Partner with external agencies, designers, and videographers for content production when needed.
• Support internal communication efforts by providing content for employee engagement and training programs.

Qualifications & Education

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field.
• A Master’s degree in Marketing or Business Communication is an added advantage.

Experience

• 3+ years of experience in content marketing, digital marketing, or brand communications.
• Proven track record of managing content strategies, social media engagement, and SEO-driven content.
• Experience with content management systems (CMS), marketing automation tools, and digital analytics platforms.
• Familiarity with human resource, recruitment, or consulting industries is a plus.