Content Marketing & Community Manager at Old Mutual Kenya

Content Creation:

• Develop and create high-quality, visually appealing, and engaging content (text, images, videos) for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and the company website.
• Create engaging short videos showcasing products

Content Plan Execution:

• Collaborate with the business marketing team to develop and implement a comprehensive content plan that aligns with the company's goals and objectives.
• Manage the content calendar and ensure consistent and timely posting according to the content calendar.

Community Engagement:

• Design initiatives to keep the community active, fostering a positive environment.
• Monitor and respond to comments, messages, and mentions on social media platforms to engage with the audience and maintain a positive online presence.
• Create and manage programs to identify and reward brand advocates.
• Conduct regular surveys to gather community insights and feedback.

Social Listening and Feedback Integration:

• Monitor social media to gather feedback and report insights to inform marketing strategies.
• Ensure community feedback influences product development and marketing strategies.

Email Marketing and Webinars:

• Develop and optimize email campaigns to drive engagement and conversion.
• Plan webinars with internal experts and guest speakers.

Analytics and Reporting:

• Track and analyze performance metrics such as engagement, reach, and conversion rates.
• Provide regular reports to the marketing team with actionable insights.

Cross-Functional Collaboration:

• Work closely with other teams such as business marketing, digital and data, and customer service to ensure cohesive messaging and a consistent brand voice across all channels.
• Assist in planning and executing social media campaigns, including contests, promotions, and partnerships with influencers or other brands.

Ensure Compliance to Brand Guidelines:

• Ensure that all content created adheres to the company's brand voice, guidelines, and policies.

SKILLS AND COMPETENCIES

• Strong writing and editing skills with experience in creating social media and website content.
• Ability to manage a content calendar ensuring consistent and timely posting.
• Strong creativity and design skills, including proficiency in graphic design and video editing software.
• Experience in developing and optimizing email campaigns to drive engagement and conversions.
•  Experience in planning and hosting webinars and podcasts with internal experts and guest speakers.
• Proficiency in managing online interactions and responding to inquiries across platforms.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Passion for social media and staying updated on emerging trends and technologies.

KNOWLEDGE & EXPERIENCE

• Proficiency in social media management tools and analytics software.
• Knowledge of email marketing platforms. Familiarity with webinar platforms (e.g., Zoom, Microsoft Teams).
• Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro).
• Basic understanding of website content management systems (CMS).

QUALIFICATIONS

• A bachelor’s degree in marketing, Communications, Journalism, Public Relations, or a related field.
• Beneficial certifications in digital marketing, social media management, content marketing, and community management.
• At least 3 years of experience in content creation, social media management, community engagement, or a similar role.