Copywriter and Content Developer at Yellow Pages Kenya

Position Overview:

We are seeking a talented and creative Copywriter to join our dynamic team. As a Copywriter and Content Developer, you will be responsible for crafting engaging and persuasive content for our websites, blogs, marketing materials, and other digital platforms. Additionally, you will be involved in translating content to reach a broader audience. The ideal candidate possesses a passion for writing, a keen eye for detail, and the ability to adapt their writing style to suit different projects and target audiences.

Responsibilities:

• Develop high-quality, original, and impactful content for various digital platforms, including websites, blogs, social media, email marketing, and more.
• Collaborate with the marketing and design teams to conceptualize and execute content strategies that align with business objectives.
• Conduct thorough research to gather information and insights for creating compelling and accurate content.
• Write and optimize content to ensure it is SEO-friendly, adhering to best practices to enhance organic search rankings and increase website traffic.
• Proofread and edit content to ensure accuracy, grammar, and consistency.
• Generate creative and attention-grabbing headlines, taglines, and calls-to-action that resonate with the target audience.
• Translate existing content or create new content in multiple languages to expand our global reach and appeal to international audiences.
• Stay updated with industry trends and incorporate innovative writing techniques to keep our content fresh and appealing.
• Collaborate with cross-functional teams to understand their content needs and deliver solutions that align with their objectives.
• Maintain a consistent brand voice across all content while adapting writing style to suit different projects and target audiences.
• Meet deadlines and manage multiple projects simultaneously while maintaining the highest level of quality in content creation.

Requirements:

• Proven work experience as a Copywriter, Content Writer, or similar role.
• Exceptional writing, editing, and proofreading skills with a strong command of grammar and punctuation.
• Ability to write in different tones and styles, adapting content to various audiences and platforms.
• Familiarity with SEO principles and keyword research to optimize content for search engines.
• Experience in translating content to multiple languages is a strong advantage.
• Strong research skills to gather relevant information and data for content development.
• Excellent time management and organizational abilities to handle multiple projects simultaneously and meet deadlines.
• A creative mindset with the ability to generate fresh ideas and innovative approaches to content creation.
• Knowledge of digital marketing trends and best practices in content development.
• Proficiency in content management systems (CMS) and basic understanding of HTML and CSS is a plus.
• A portfolio of previous work or writing samples demonstrating versatility and skill in content creation.

Education:

• A Bachelor's degree in English, Journalism, Communications, or a related field is preferred. However, we welcome candidates with equivalent experience and a strong writing portfolio.