Corporate Communications Assistant Officer at Kenya Association of Manufacturers

Job Purpose:

• To support the Corporate Communications and Marketing function at EPROK by ensuring effective communication with internal and external stakeholders.

Key Duties and Responsibilities:

• Your specific duties will include and not limited to the following:

Corporate Communications – 50%

• Collaborate with stakeholders to develop and implement an effective communications strategy and PR plans and campaigns based on our target audience.
• Oversee strategic and targeted communication to members and ensure regularly updated social media touchpoints, including news highlights, emails, etc.
• Seek opportunities to enhance the reputation of the brand and coordinate publicity events as required.
• Implementing corporate sustainability initiatives and strategies.
• Support crisis management as it arises and escalates to the CEO, Communications Committee Chair and/or Board Chair.
• Write, edit, design, and distribute content, including publications, press releases, website content, annual reports, speeches, and other marketing material that communicate the organization's activities, products and/or services.
• Promote communications and marketing materials through appropriate social media channels.
• Track analytics and create reports detailing successes and failures of communications plans and campaigns.
• Leverage existing and build new relationships to identify marketing opportunities to amplify the brand.

 Brand Management – 20%

• Develop and implement the EPROK Brand Policy.
• Define and maintain a consistent brand message inclusive of the brands' voices and visual identities.
• Set brand awareness KPIs in terms of the success of key metrics.
• Maintain digital media archives (photos, videos) and records of media coverage and collate analytics and metrics.
• Maintenance of EPROK mailing lists.

 Events Management – 10%

• Develop and manage internal/external corporate and local community events in support of a Corporate Giving Strategy.
• Develop and implement event plans and concepts.
• Manage an effective event marketing campaign.
• Ensure that on-the-day logistics are running smoothly (catering, venue, equipment).
• Mobilize participants, manage registrants and send communication to attendees when needed (last-minute venue changes, parking notices, etc.).
• Post-event communication, feedback, reporting and analysis.

Media Relations – 10%

• Establish and maintain effective relationships with the national and county media and maintain a media database to define and promote EPROK's public image.
• Responding to media inquiries by arranging interviews with relevant EPROK stakeholders and providing accurate and timely information to journalists.
• Implement proactive strategic media relations including developing media responses and media scripts for various spokespeople.
• Profile EPROK events in the public sphere through media platforms, including developing and circulating press invites and press releases to relevant media.

Website Management – 5%

• Plan, create, implement, manage, monitor and update the EPROK website.
• Keep up to date with industry best practices and create strategies to improve website traffic metrics.
• Collaborate with all stakeholders to ensure that website content aligns with brand strategy and meets the organization’s standards.
• Improve the website's user experience regularly and ensure website quality and efficiency by conducting regular test plans.

Corporate Communications Budget – 5%

• Develop and manage short-, medium- and long-term plans and budgets with guidance from the Communications Committee.
• Be informed of developments in the fields of marketing, communications and public relations, and use this information to help EPROK operate with relevance, initiative and innovation.
• Any other responsibilities that may be assigned by the KAM Deputy Head of Policy Research and Advocacy

Person Specifications:

• Bachelor's degree in communications, marketing, journalism, or a related field
• Minimum of 4 years’ relevant experience in a communications role
• Understanding of communications, public relations and marketing best practices
• Excellent verbal, written, and interpersonal skills
• Proficient in Microsoft Office, content management systems, and social media platforms
• Strong communicator who works well independently and with a team
• Must possess exceptional writing skills and be able to compose engaging and accurate content
• Superior time management skills and the ability to juggle multiple projects simultaneously
• Good time management and organizational skills
• Ability to think strategically and identify ways to improve communication efforts
• Knowledge of design and publishing software (InDesign/Photoshop) is an added advantage
• Skills in multimedia, working with graphics, audio and video is an added advantage