Country Growth & Programmes Marketing Manager at African Management Institute (AMI)

Position Summary

The Country Growth & Programmes Marketing Manager will play a pivotal role in coordinating and leading strategic marketing and communications efforts across AMI’s presence in various countries. This position is responsible for supporting marketing staff and leadership in those countries to achieve their marketing objectives, as well as the resourcing and implementation of marketing for AMI programmes delivered continentally or in specific markets. The manager will oversee 1-2 staff members and serve as a key strategic thought partner with country and marketing leads throughout the company.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to enhance AMI’s visibility and growth across different countries.
• Work closely with country teams to align marketing strategies with local needs and objectives, ensuring cohesive messaging and brand consistency.
• Support the marketing and communication of AMI’s programmes across the continent, tailoring approaches to suit specific market needs.
• Oversee the management and development of 1-2 marketing staff, fostering a culture of growth, innovation, and excellence.
• Serve as a strategic thought partner to country and marketing leads, providing guidance and support in achieving marketing goals.
• Analyze market trends and performance data to inform strategic decisions and marketing investments.
• Coordinate with the central marketing team and other departments to ensure alignment and synergy across all marketing and communication efforts.
• Manage external agencies and consultants as needed to support country-specific and continental marketing initiatives.
• Implement and utilize marketing tools and practices effectively to achieve marketing objectives.
• Participate in the development and management of marketing budgets, ensuring efficient use of resources and maximizing ROI.

Requirements

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field. Master’s degree is a plus.
• At least 7-10 years of experience in marketing, with a proven track record of successful marketing strategy development and execution across multiple countries.
• Hands-on experience with contemporary marketing tools and digital marketing platforms.
• Previous experience in marketing and/or communications/PR consulting is highly desirable.
• Ability to work effectively in a multicultural team environment and communicate with diverse audiences.
• Strong analytical skills and the ability to use data to drive strategic decisions.
• Excellent organizational, leadership, and communication skills.
• Ability to travel as needed to support country teams and initiatives.
• Fluency in English is required. Francophone language capability is a strong plus