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  • Posted: Jul 28, 2022
    Deadline: Not specified
  • CA Global Headhunters is an international recruitment and staffing company with an in-depth focus on Recruitment in Africa. We recruit talent of the highest standard across African Sectors in Mining, Oil & Gas, Engineering, Banking, Finance, Legal, Insurance, Commodities and Agriculture. As the African markets further grow and develop, our skills and ex...
    Read more about this company


    Country Head of Kenya (Partnerships / Sponsorships / Business Development) – Nairobi, Kenya

    Reference Number: FDSCM02

    Job Description:

    An international sporting client of ours is currently looking for a Country Head of Kenya to develop the business and drive revenue in the Kenya and surrounding markets which will evolve/develop over time. This will include identifying and delivering on commercial opportunities from: new partner prospecting, pitching, negotiating, and securing new corporate partners, to overseeing key relationships across partnerships/sponsorships, TV, digital media, merchandising & licensing, grassroots sport development.

    This role will also be responsible for overseeing the relationships with sports federations and clubs in Kenya and developing opportunities to enhance the company’s success.


    • Business Development:
      • Develop and implement the commercial development and operations strategy for Kenya
      • Target, pitch and close Sponsorships, Event, Marketing and Brand Extension Partnerships including oversight of sales presentations in market, and internal diligence
      • Develop new business opportunities and oversee key relationships across TV, digital media, merchandising and licensing
      • Partner with different business functions across the enterprise to exploit new strategic opportunities
    • Operations:
      • Develop a Kenya specific commercial growth and fan engagement strategy in partnership with stakeholders
      • Manage the P&L targets for Kenya
      • Provide a Kenyan market perspective on commercial operations, business opportunities and fan engagement
      • Manage a dotted line cross-functional team of Marketing/Comms, Sport Development, and Office operations
    • Marketing:
      • Represent the brand in Kenya and be the face for partners and local opportunities
      • Grow the brand awareness and brand relevance in Kenya from a commercial and fan engagement perspective
      • Maintain an understanding of the sales and marketing activities of prospective clients, as well as the strategic direction of their Kenyan market
      • Oversee event marketing, experiential marketing, media, brand management, promotions – from conception through execution, for Kenya
    • Sporting Operations:
      • Oversee and manage key day-to-day relationships with the Federations, clubs, government, and other key influences in the markets across Kenya
      • Seek out business development opportunities


    • Minimum of 15 years of relevant experience in a general management, new business development or business operations role
    • Bachelor’s degree required; Master’s degree preferred but not required
    • English language proficiency required, French a plus
    • Must have experience in selling and managing partnerships/sponsorships
    • Prior expertise working for a sports organization and supporting celebrity/athlete events, preferred, but not required
    • Strategic thinker – able to shape, develop and execute the strategy for Kenya
    • Kenya market leader with deep relationships, insights, and understands local partnerships, content, grassroots development, monetization, and operations
    • Successful track-record building business in Kenya, including securing new partnerships and generating revenue
    • Strong persuasive and negotiation skills
    • Exceptional relationship-building, written, verbal and presentation skills required
    • Ability to work independently in complex and dynamic environment
    • Excellent relationships with Kenyan sports federations and clubs
    • Deep knowledge of knowledge of partnerships/sponsorships, Media, Digital & Grassroots development
    • Ability to develop creative solutions which will meet the objectives of prospective marketing partners
    • Strong understanding of the competitive commercial landscape in Kenya
    • Must have an entrepreneurial spirit and operational agility
    • Willingness to travel significantly to Johannesburg, Senegal and across Africa as required

    Method of Application

    Interested and qualified? Go to CA Global on to apply

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