Creative and Design Lead at Highlands Drinks Limited

About the Job

Duties and Responsibilities.

• Brand Identity: Oversee the development and maintenance of the brand identity, including logo, color palette, typography, and visual language.
• Design Leadership: Develop high-quality design assets, such as packaging, advertising materials, digital graphics, and social media content. Create branding materials such as logos, typography, and color schemes to ensure brand consistency.
• Brand Identity Management: Maintain and enforce the brand's visual guidelines to ensure all marketing materials align with the company's identity. Update branding assets as needed to keep the brand image modern and relevant.
• Digital Marketing: Develop and execute innovative digital marketing campaigns, including social media, email marketing, and content marketing.
• Social Media Management: Manage the company's social media channels, creating engaging content and building a strong online community.
• Performance Tracking: Analyze the performance of design assets, such as engagement rates for social media posts or click-through rates for digital ads, to refine future designs based on feedback and data.
• Budget Management: Manage the creative and design budget, ensuring efficient allocation of resources.
• Industry Trends: Stay up to date with the latest trends in design, marketing, and technology

Qualifications

• Bachelor's degree in graphic design, Marketing, or a related field.
• Proven track record of leading creative campaigns and delivering exceptional results.
• Strong understanding of branding, marketing, and advertising principles.
• Proficiency in design software, such as Adobe Creative Suite (Photoshop, Illustrator, In Design).
• Excellent project management and organizational skills.
• Strong communication and interpersonal skills.
• A passion for creativity and innovation