Customer Acquisition Manager at Greenwheel

Key Responsibilities

• Build and lead a high-performing acquisition team from pilot to 40+ people.
• Own targets, channel mix, conversion rates and CAC.
• Run experiments and scale winning channels and open satellite sales offices.
• Recruit, train and certify a commissioned sales force.
• Run a data-driven funnel with accurate attribution and reporting.
• Own acquisition policies & processes in our OS2 system.
• Ensure sales quality and integrity with QA, spot checks and commission clawback.
• Build institutional channels with SACCOs, stages and fleets.
• Work cross-functionally to convert paying customers into active drivers.

Qualifications

• 6–10 years in sales leadership in asset finance, PAYG or two-wheeler financing; 3+ years leading field sales.
• Proven experience building and managing DSR/agent networks of 30+ across multiple sites.
• Track record of hitting aggressive volume targets with funnel data to show how.
• Experience designing base-plus-commission structures that drive the right behaviour.
• Data-driven leader who manages by conversion rates, CAC and pipeline hygiene.
• Deep understanding of the boda economy and low-income segments; fluent in Swahili and English.
• Integrity proven; experience implementing sales compliance in high-pressure environments.

Nice to Have

• Mobility, boda or EV sector experience; familiarity with Nairobi’s stages and SACCOs.
• Hands-on with lead generation and AI-assisted sales tools (Meta lead forms, telesales systems, call analytics).
• Experience building lean sales ops in fast-growth settings.