Customer Insights Analyst at Wasoko

Position Overview:

• We are seeking a highly motivated and experienced Customer Insights Analyst to join our team. This individual will own customer engagement surveys as well as competitive benchmarking in market.
• The ideal candidate will play a crucial role in driving the success of our sales team by providing valuable insights and analysis on customer behavior, preferences, and trends.

Key Stakeholders:

• Market Ops Department
• Growth Department
• Marketing Department
• Other Senior Global Leadership

Responsibilities:

Data Analysis and Reporting:

• Conduct a comprehensive analysis of customer data, sales metrics, and market trends to identify patterns, correlations, and insights relevant to the sales team.
• Create and deliver regular reports, dashboards, and presentations that effectively communicate key findings, actionable recommendations, and performance metrics to various stakeholders.

Customer Segmentation and Profiling:

• Develop and maintain customer segmentation models based on demographics, behavior, purchasing patterns, and other relevant variables.
• Collaborate with the sales team to define customer profiles and personas, enabling targeted sales strategies and personalized customer experiences.

Sales Strategy Optimization:

• Collaborate with the sales team to identify areas for improvement in sales processes, tactics, and strategies based on data-driven insights.
• Provide recommendations on sales targeting, lead generation, cross-selling/up-selling, and customer retention strategies to maximize revenue and customer lifetime value.

Competitive Analysis:

• Monitor and analyze competitor activities, pricing strategies, and market trends to identify opportunities and threats within the industry.
• Translate competitive intelligence into actionable insights for the sales team, enabling them to differentiate our products/services and drive sales growth.

Collaborative Partnerships:

• Work closely with cross-functional teams, including marketing, product development, and customer service, to share insights and align strategies.
• Provide support and guidance to the sales team by conducting training sessions on data interpretation, sales analytics tools, and customer insights.

Qualifications and Skills:

• Bachelor's degree in Business, Statistics, Marketing, or a related field. A Master's degree is a plus.
• At least 5 years of experience in a similar role
• Proven experience in data analysis, market research, or business analytics, preferably in a sales-focused role.
• Proficiency in data analysis tools such as Excel, SQL, and statistical software (e.g., R, Python) is essential.
• Strong analytical skills with the ability to derive insights from complex data sets and present them in a clear and concise manner.
• Familiarity with CRM systems (e.g., Salesforce) and analytics platforms (e.g., Google Analytics) is highly desirable.
• Excellent communication and presentation skills, with the ability to translate data-driven insights into actionable recommendations.
• Strong business acumen and understanding of sales processes and strategies.
• Attention to detail and ability to manage multiple projects simultaneously.
• Self-motivated, proactive, and able to work independently as well as part of a team.