Understanding the objectives and strategies of key customers in each retail environment overall and by category and communicating insights.
Executing channel strategies (5P) and seeks to exploit incremental sales growth opportunities in the Supermarket Channel
Right product assortment, NPD Listing
Visibility drives in the convenience retail channel– Fixtures, POS
Right Promotional activities (Battle Plans)
Coordinate collection and analysis of data –Supermarket scan data, competitor pricing/Activities and deriving insights from them.
Designing and executing convenience retail channel promotional plans (Battle Plans)
Ensuring pre- and post-evaluation of all major promotional activities within the channel
Deployment of merchandising guidelines and achieve in store execution excellence through the merchandising and distributor team
Review performance of all Supermarket channel stores’ KPIs as stipulated in the Joint Business Plans/Agreements
Work with the Customer Management Teams and Key Accounts Team to execute Terms and Conditions in the channel
Monthly Bottom – Up forecast for the Supermarket channel by account/SKU
The person will be a key member of the Business Planning Team (Commercial Planning Process & Forecast consensus), and will also participate in New Product Development projects
Development and deployment of best-in-class Route to Markets for the Supermarket channel – Ensuring effective distribution and product availability in the right retail environment
Advise the Customer Management Team on the right product assortment in each of the supermarket channels – Hypermarkets, Supermarkets, Convenience stores
Qualifications
4-5 years demonstrated experience in Customer Marketing.
Gmail
Yahoomail