Customer Marketing Manager at Ericsson

We are now looking for a Customer Marketing Manager to support customer engagements, drive account-based marketing execution and create impactful customer experiences with specific CU/accounts. The responsibility includes engaging with the sales organization in ongoing business and new business opportunities ensuring leads generation for sustainable growth.

What You Will Do

• Analyze the account from market, customers and competitors’ perspectives
• Develop effective account strategy and plan for specific accounts per CU to accelerate adoption
• Contribute to the high-performance marketing culture
• Participate in sales account planning to share marketing insights and to develop insights for brand or specific portfolio positioning
• Drive customer engagements and create impactful customer experiences within specific CUs, including planning, managing, executing and following -up on marketing campaigns around the customer journey driving collaboration between sales and marketing
• Provide input on CU marketing content needs to global point of contact
• Plan and execute customer-specific events, workshops, and activities based on global campaigns activation plans
• Drive lead generation with specific accounts/CUs.
• Measure activation success and analyze needed changes.
• Build strong relationships with customer and account counterparts in order to engage early on in the sales journey and create the need for the customer.
• Help to position Ericsson as a market leader and stimulate market growth.

You Will Bring

• Account marketing knowledge & skills
• Market insight and analysis
• Business Acumen
• Customer insight
• Speaking and presentation skills
• Relationship building

Core Competencies

• Demand generation skills
• Negotiations and value argumentation skills (customer/brand/portfolio)
• Analytical & problem-solving skills
• Value Creation Knowledge
• Project management
• Domain knowledge (industry/portfolio)
• Communications skills (verbal/written)
• Presentation skills

You Should Also Have

• Customer knowledge.
• University degree in Business, Marketing, Communications or equivalent training/experience.
• 5+ years of relevant experience.
• Experience working in a dynamic and fast-moving environment.
• Understanding of digital communications.