Digital Advertising Specialist at Lapaire Glasses

Job description

Location: Nairobi, Kenya - to start as soon as possible

The Digital Advertising Specialist will develop online media campaigns to increase both brand notoriety and purchase consideration. He/she will be part of the Marketing team and will report directly to the Head of Marketing for Africa.

His job will be composed of 2 main tasks

Design digital media campaigns aligned with business goals

• Embody Lapaire Glasses’ brand, values and mission
• Coordinate the creation of digital content across different channels
• Develop online advertising (Facebook ads, Google ads, etc.) to boost brand awareness and purchase consideration

Maintain a strong online company voice through social media

• Liaise with Marketing, Sales & Product development teams to ensure brand consistency
• Suggest and implement direct marketing methods to increase profitability
• Monitor ROI (return on investment) & KPIs (key performance indicators)
• Provide regular report to direct manager

Candidate profile

Solid background in digital advertising (Facebook ads, Google ads etc.) and content creation is required for this job

Excellent communication and writing skills in English 

Comfortable working with Google sheet/Excel

Personal skills to be successful in this job

• Altruism: Money is important but helping others is even more satisfactory for you.
• Creative & resourceful: You have tons of ideas & like to follow new content trends
• Curious: Discovering new things is exciting to you
• Rigorous & well organized: You never get lost & keep good track of your tasks
• Reactive: You convert ideas into actions in no time
• Highly motivated and passionate: You always want to go beyond your objectives