Digital Commerce Manager, SSA at Haleon

About the role

• The Digital Commerce Lead for Sub-Saharan Africa (L7), based in Nairobi, is accountable for defining, owning, and scaling Haleon’s end-to-end Digital Commerce agenda across one of the company’s most dynamic and diverse growth regions. This includes leadership across eGrocery, ePharmacy, Q-Commerce, Pure Players, and marketplaces, ensuring strong omnichannel execution and sustainable commercial growth.
• The role sets the local Digital Commerce vision, delivers material and measurable business impact, and accelerates Haleon’s transformation across Oral Health, Pain, Respiratory, and Wellness. As a senior market leader, you will shape strategy, influence priorities beyond your immediate scope, build market capability, and orchestrate cross-functional execution to ensure Haleon wins where consumers and patients choose to shop.

Key responsibilities

Strategic Leadership & Market Ownership

• Define and lead the Sub-Saharan Africa Digital Commerce strategy across all digital routes to market.
• Align strategy with Haleon MEA priorities and long-term category ambitions.
• Set clear annual priorities, investment frameworks, and multi-year growth roadmaps.
• Drive sustainable and profitable growth through disciplined strategic choices.
• Represent the region in MEA planning cycles, influencing direction with market insights and scalable best practices.

Commercial Accountability & Growth

• Own delivery of revenue, value share, profitability, and investment effectiveness across B2C channels.
• Lead Joint Business Planning (JBP) with key eCommerce partners to unlock mutual growth opportunities.
• Drive data-led decisions on investment, assortment, and activation.
• Optimize performance during peak periods, seasonality, and healthcare demand moments.
• Ensure clear return on investment and continuous performance improvement.

Platform & Partner Leadership

• Build and maintain senior relationships with key digital partners across priority platforms.
• Secure preferred partner status and co-create joint category and growth plans.
• Ensure best-in-class execution standards for Haleon brands.
• Identify and scale emerging platforms and new routes-to-market.
• Position Haleon to capture future growth opportunities ahead of competition.

Digital Shelf & Experience Excellence

• Ensure category-leading digital shelf standards across all platforms.
• Drive excellence in availability, pricing integrity, content quality, and conversion.
• Leverage global Haleon toolkits while adapting to local market needs.
• Lead continuous test-and-learn initiatives to improve user experience.
• Deliver measurable conversion and performance uplift.

Retail Media & Investment Effectiveness

• Define and lead the retail media strategy across all digital channels.
• Manage and optimize investments across ROAS, CPA, and incrementality metrics.
• Ensure disciplined and efficient media spend aligned to growth priorities.
• Partner with Marketing to integrate Digital Commerce into brand and category plans.
• Drive full-funnel impact and measurable business outcomes.

Assortment, Pricing & Portfolio Strategy

• Develop channel-specific strategies including exclusives, bundles, and tailored SKUs.
• Unlock incremental demand opportunities through differentiated offerings.
• Govern pricing, promotions, and value architecture with strong commercial discipline.
• Align portfolio strategy with Haleon principles and local market dynamics.
• Lead seasonal and health-driven category planning across digital channels.

Supply Chain & Execution

• Partner with Supply Chain to improve forecasting accuracy and inventory readiness.
• Ensure strong OTIF performance across digital channels.
• Lead cross-functional planning for peak demand periods and health-driven spikes.
• Support new fulfilment models and integrations to enable growth.
• Deliver consistent execution excellence at scale.

Insights & Performance Management

• Own executive dashboards covering GMV, sales, share, media performance, and profitability.
• Provide clear visibility on performance drivers and business outcomes.
• Translate insights into actionable recommendations for decision-making.
• Drive continuous optimization through data-led performance tracking.
• Monitor market, consumer, and competitive trends across Sub-Saharan Africa.

Capability Building & Education

• Act as Digital Commerce capability leader for the region.
• Drive step-change in organizational capability and digital maturity.
• Upskill and influence cross-functional stakeholders to embed eCommerce into core planning.
• Coach teams and develop talent to build a high-performing organization.
• Embed digital-first ways of working and a performance-driven culture.

Qualifications and skills

Essential

• Bachelor’s degree required.
• 8+ years’ experience in FMCG, Consumer Healthcare, or Digital Commerce.
• Proven track record delivering measurable business impact across digital channels.
• Experience across eGrocery, ePharmacy, Q-Commerce, Pure Players, or marketplaces.
• Strong understanding of the Sub-Saharan Africa digital and pharmacy ecosystem.
• Ability to influence senior stakeholders and lead cross-functional teams.
• Strong analytical and data-driven decision-making skills.
• B2B or digital wholesale platform experience is a plus for future business development needs but not required at this stage.