Digital Communications Officer at BURN

About the Role

• BURN is looking for a Digital Communications Officer who will be responsible for developing and implementing digital strategies that promote BURN, our products, and initiatives across various online platforms. This role will play a crucial part in enhancing BURN's digital presence, engaging with stakeholders, and driving awareness about our brand.
• The ideal candidate for this role is someone with experience in digital communications, web management, social media, and UI/UX design.
• As our Digital Communications Officer, you will deliver effective communications on all projects, ideas and activities within the company, with guidance from the Head of Communications.
• You will also use data and user research analysis to measure the performance of our content and see how we can improve.

Duties and Responsibilities:

• Support the communications team to develop an online strategy for BURN’s digital assets including creating and executing social media campaigns to support marketing and PR initiatives.
• Develop engaging and relevant content for BURN's website, social media, blogs, and other digital channels that align with brand messaging and target audience preferences.
• Manage and curate BURN's presence on social media platforms particularly LinkedIn to drive brand awareness and engagement.
• Work closely with the Head of Creative and the creative team to ensure quality of ideation and creative asset execution.
• Plan and execute email marketing campaigns, including content creation, list segmentation, and analysis of campaign performance.
• Ensure compliance with email marketing best practices and legal regulations.
• Develop and update BURN's website content to reflect current products, events, and initiatives.
• Monitor website performance, implement SEO best practices, and identify opportunities for improvement.
• Utilize digital analytics tools to track and report on key performance indicators (KPIs) for digital communications efforts. Use data insights to optimize content and campaigns for better results.
• Engage with online communities, industry influencers, and partners to expand BURN's digital reach and foster meaningful connections.
• Collaborate with the Communication Department to handle digital crisis communication effectively and professionally when necessary.

Skills and Experience:

• Bachelor’s degree in journalism, Public Relations, Computer Science, or another relevant field.
• 3–5 years of professional experience in Web Development, Communications, or social media and Digital Campaign Management
• Strong written communication skills and competency to produce and deliver content to a wide audience.
• Proven experience developing and implementing strategies for LinkedIn.
• Experience with Content Management Systems and Adobe Creative Cloud
• Proven experience in the design and delivery of innovative and effective digital communications on a variety of channels
• Excellent IT, design, and project management skills
• Knowledge and understanding of communication practices, tools, and techniques in social media.
• Superior organizational skills and attention to detail
• Ability to prioritize tasks and meet deadlines with minimum supervision.