Digital Communications Officer at Kenya Red Cross Society

Job Purpose:

The Digital Communications Officer will be responsible for overseeing the outgoing and internal digital communications, the development and implementation of digital content, curating website content, photography and videography skills, and assisting with online and offline campaigns in the region.

Duties and Responsibilities; -

• Manage social media across E-plus’s multiple platforms i.e. Facebook, Twitter, TikTok, Instagram, LinkedIn and YouTube.
• Create and maintain a proactive editorial social calendar; develop and post evergreen, timely, and dynamic content for all channels.
• Daily management of online relationships with supporters, customers and other stakeholders (Community management and social listening).
• Monitor, report and analyse results using tools such as Hoot suite and other platforms.
• Support the communication department in creating, managing and analyzing various paid and organic social media campaigns.
• Develop and manage social media advertising campaigns.
• Impeccable skills in photography and videography including the creation of short videos.
• Curating content for E-plus internal and external publications.
• Liaise regularly with the various departments to understand priorities, stay up to date about activities, track communications commitments and ensure all digital commitments are met.
• Website Management: Conduct simple keyword research and use SEO best practices to optimize content. Ensure the website is up-to- date and optimized for audiences.
• Keep up to date with latest digital developments and their application.
• To undertake other tasks and responsibilities compatible with the level and nature of the post as required.
• Champion the growth of social media networks and audiences, by routinely collecting data and providing analysis of digital and social media performance and trends across our channels.

Minimum Requirements

Qualifications

• Bachelor's degree in Communications or Journalism
• Over three years of professional experience in communications and/or marketing

Competencies

• Experience in digital Communications-Social Media, PowerPoint, Content Management Systems, Photography and Videography skills
• Website development skills
• Marketing & Trade development skills
• Ability to develop a close and strong relationship with a variety of stakeholders and partners
• Good verbal and written skills