Digital Execution Lead at Kenafric Industries

Job Summary:

• Translate brand strategy into powerful digital executions that boost visibility, engagement, and conversion across all online platforms. Lead the full cycle of digital campaigns from concept to performance analysis - ensuring creative excellence and consistent storytelling.

Key Responsibilities:

• Execute digital marketing plans for each brand - covering social media, influencer, and paid media campaigns.
• Collaborate with creative & media agencies to deliver on-brand, goal-aligned campaigns.
• Develop and manage content calendars for timely rollout of assets.
• Oversee daily digital operations, including social media engagement and community growth.
• Manage influencer partnerships end-to-end with measurable impact.
• Analyze campaign results and optimize for performance and ROI.
• Lead reviews with agencies and internal teams to assess outcomes.
• Stay updated on digital trends and recommend new engagement ideas.
• Ensure content follows brand tone, visual consistency, and compliance standards.

Qualifications:

• Bachelor's degree in Marketing, Communication, or related field.
• 5+ years' experience in digital marketing (FMCG or agency preferred).
• Proven track record managing end-to-end campaigns, agencies & influencers.
• Strong experience with paid media tools, analytics, and digital project management.

Key Skills:

• Expert in digital strategy, social media, influencer marketing & analytics.
• Strong project management & execution focus.
• Excellent stakeholder & cross-functional collaboration skills.
• Strong analytical, reporting, and optimization capabilities.