Digital Marketer at Aquila East Africa

Position Overview

• The Digital Marketer will be responsible for planning, executing, and optimizing multi-platform digital marketing campaigns He or she will work closely with our creative and account management teams to deliver measurable results for our clients and the agency

Key Duties and Responsibilities

• Digital Marketer
• Develop and implement comprehensive digital marketing strategies aligned with client goals
• Plan and manage paid digital campaigns across Google Ads, Facebook, Instagram, Linkedin, and other relevant platforms
• Optimize SEO strategies to improve search engine rankings and increase traffic
• Analyze campaign performance, generate insights from data, and prepare detailed reports
• Create and manage content calendars in collaboration with the creative team for digital channels
• Stay up-to-date with emerging digital trends, tools, and best practices to maintain competitive advantage
• Support digital pitches and contribute to new business development through market research and digital innovation
• Any other duty that may be assigned to you

Qualifications and requirements

• Bachelor's degree in Marketing, Communications, or a related field
• Minimum of 4-6 years of experience in a similar digital marketing role, preferably within a marketing or advertising agency
• Strong working knowledge of Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and other digital advertising platforms
• Hands-on experience with SEO tools, email marketing platforms, and analytics tools such as Google Analytics
• Proficient in content marketing, and social media management tools
• Excellent project management, reporting, and client communication skills
• Creative thinker with strong analytical and problem-solving abilities