Digital Marketer at Corporate Staffing

Location: Thika

Our client is a growing clothing business involved in importation and sales of clothes.

They seek to hire a young, vibrant, innovative and creative Digital Marketer to increase the online presence of the business and contribute to revenue growth.

Responsibilities

• Generate, edit, publish and share content (original text, images, video or blog posts) daily and encourage community members to take action and manage e-communication on the social media platforms.
• Create brand awareness by actively engaging in different social media and keep track of social media trends and competition.
• Propose creative online strategies in collaboration with the marketing team.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• S.E.O and moderate all user-generated content in line with the moderation policy for each community.
• Create editorial calendars and digital schedules.
• Respond to and positively engage those who may contact the company via social media.
• Deliver monthly reports with statistics and results for each account by providing accurate reports and analysis of online campaigns to demonstrate effective return on investment (ROI)

Qualifications

• A Degree in Marketing, Social Sciences, PR or any other related field of study
• At least 1 year working experience in online marketing
• Demonstrable experience managing SEO, marketing database, email, social media.
• Highly creative and innovative with experience in identifying target audiences and devising online campaigns that engage, inform and motivate.
• Strong analytical skills and data-driven thinking, up-to-date with the latest trends and best practices in online marketing and measurement
• Self – motivated, confident and outgoing personality
• Ability to multi-task and get things done to completion
• A Team player with a positive attitude and good interpersonal and communication skills
• Results oriented