Digital Marketer at Gap Recruitment Services Limited

Key Roles & Responsibilities

• Discover the new ways for businesses to engage with existing customers and attract new ones by evaluating the current marketing strategy.
• Suggest or implement improvements in areas like SEO, social media, email marketing, and website design.
• Improve and manage company branding, increase client engagement and communications with creative social media, email, mobile or local marketing campaigns.
• Coordinate content platforms such as website landing pages and blog.
• Improve business site’s Google ranking by adding new keywords, analyzing and optimizing web pages. Implement content development strategy to website and blogs.
• Evaluating marketing budgets and allocating spending on various marketing needs accordingly.
• Working alongside marketing and creative teams to ensure the best possible digital customer journey on all platforms.

Skills and Qualifications.

The successful candidate must be able to demonstrate the following soft-skills and competencies:

• Degree in Marketing, Business Development, data and analytics or a related field.
• Must hold 3 + years of experience in Digital Marketing Management or a similar field.
• Good knowledge of various aspects of digital marketing including web development, SEO, social media
• marketing, digital advertising, email marketing, marketing automation and digital marketing analytics tools such as Google Analytics and Dash.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Strong project management skills.