Digital Marketer at Powermax General Electrical Merchants Ltd

RESPONSIBILITIES

• Develop and manage digital marketing campaigns, content plans and leads conversion strategies as per allocated guidelines and content plans.
• Manage social media strategy implementation, client engagements, sales conversion and interactions.
• Develop organization’s products and services content, branding and visibility campaigns and update the organizations social media pages and websites to foster sales support.
• Write and optimize content for the website and social networking accounts such as      Facebook and Twitter captions, blogs, Instagram and TikTok content.
• Track and analyze social media traffic flow and provide regular internal reports for review analysis.
• Attain key performance indicators such as increasing the social media engagement rate, increasing dwell time (CTR) and improving conversion.
• Continually work on presenting company stories and products in most competitive ways and record and present achieved sales, feedback and challenges in the monthly report.
• Handle clients needs and queries professionally and record all raised concerns and conversion for internal reports.
• Record, edit and post videos, posts and audio content to online sites/pages for increased engagement and visibility.
• Identify new trends in digital marketing evaluate new technologies and ensure the brand is at the forefront of industry developments.
• Create and manage the customers’ contact database and assist with their engagement and needs online.
• Any other assigned duties by management.

QUALIFICATIONS AND SKILLS

• Diploma or Bachelor's Degree in Marketing, Digital Marketing, Communication, Business, or a related field.
• At least 1-3 years of experience in digital marketing, social media management, or a similar role.
• Strong content creation and copywriting skills.
• Knowledge of social media analytics and performance measurement tools.
• Basic understanding of Search Engine Optimization (SEO) and online advertising.
• Proficiency in digital marketing platforms and tools.
• Excellent communication and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Creative mindset with the ability to develop innovative marketing ideas.

End Date: 22nd June 2026