Digital Marketer at Stedmak Gardens and Recreational Centre

• The Digital Marketer will develop, implement, and manage online marketing strategies to promote the hotel’s brand, drive direct bookings, and increase guest engagement. This position requires a deep understanding of digital marketing tools and trends, with a focus on generating revenue and enhancing the guest experience across various digital platforms.

Key Responsibilities

• Social Media Management: Develop engaging content for social media, manage posts, and interact with followers.
• Content Creation: Produce content (blogs, emails, visuals) showcasing hotel services and promotions.
• Website & SEO: Update the website, optimize for SEO, and drive organic traffic.
• Email Marketing: Create targeted email campaigns for promotions and loyalty programs.
• Online Advertising: Manage PPC ads on Google and social media, optimizing for maximum ROI.
• Analytics: Track and report on digital campaigns, providing actionable insights.
• Reputation Management: Monitor and respond to reviews on platforms like TripAdvisor and Google.
• Team Collaboration: Work with internal teams to align promotions and enhance guest engagement.

Qualifications and Skills

• Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.
• Proven experience in digital marketing, preferably within the hospitality industry.
• Strong knowledge of digital marketing tools (e.g., Google Analytics, Google Ads, Hootsuite).
• Proficiency in social media platforms and content creation tools (e.g., Canva, Photoshop).
• Familiarity with SEO and PPC best practices.
• Excellent communication and writing skills.
• Strong analytical skills and the ability to interpret data-driven insights.
• Ability to work under tight deadlines and adapt to changing priorities.

Preferred Experience

• 2+ years of experience in digital marketing, particularly in hotels or hospitality.
• Experience with CRM software, such as Salesforce or HubSpot, is a plus.
• Knowledge of hospitality management software (e.g., Opera, RoomRaccoon) is an advantage.