Digital Marketing and Communications Specialist at Old Mutual Kenya

Job Description

The Digital lead will play a critical role in shaping the online presence and success of the organization. The individual should be innovative, analytical, and capable of leading digital initiatives that contribute to the overall growth and success of the business.
The individual will also support with internal and external communication functions in the organization.He/She will play a pivotal role in shaping the public perception of the organization and ensuring effective communication both internally and externally. The successful candidate should be a strategic thinker, creative communicator, and adept at managing various communication channels.

Digital Marketing

• Digital Strategy Development - Develop and execute a comprehensive digital strategy aligned with overall business goals as well as Identify opportunities for digital innovation and integration into existing marketing efforts.
• Social Media Management- Develop and execute social media strategies to increase brand presence and engagement.
• Social media marketing creative content creation content creation to develop highly visual marketing materials for various social media marketing platforms.
• Social media leads management - follow up with the relevant stakeholders to ensure closure of social media leads.
• Social media monitoring, trends, and digital opportunity mapping - Keep abreast of industry trends, emerging technologies, and digital marketing best practices.
• Online Advertising - Manage online advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and other relevant channels.
• Monitor ad performance management from end to end - Monitor and analyze digital ad performance metrics to optimize campaigns; adjust budgets and optimize targeting for maximum ROI.
• Analyze digital marketing performance - Provide regular reports with insights and recommendations to improve digital strategies. Implement new tools and strategies to maintain a competitive edge in the digital space.
• Email Marketing - Plan and execute email marketing campaigns to nurture leads, retain customers, and drive conversions. Develop and manage the digital marketing budget, ensuring efficient allocation of resources. Monitor spending and adjust strategies based on budget performance.
• Work closely with cross-functional teams, including marketing, business, and IT, to align digital strategies with overall business objectives. Collaborate with external agencies or vendors when necessary. Brand risk management – ensure zero tolerance to brand reputation risk on social media Manage content on the company's website to ensure an optimal user experience. Implement SEO strategies to improve website visibility and organic search rankings.

Internal and external Communications liaison

• Work closely with the marketing manager to Develop and implement comprehensive communication strategies that align with the organization's goals and objectives.
• Create and maintain a consistent brand voice and messaging across all communication channels.

Content Creation:

• Produce high-quality written and visual content for various communication channels, including press releases, newsletters, social media, and the organization's website.
• Collaborate with internal teams to gather information and create compelling stories that resonate with target audiences.
• Internal Communications - Facilitate internal communication channels to ensure effective information flow within the organization. Develop and implement strategies to enhance employee engagement, productivity and alignment with organizational goals and culture.

Qualifications and Skills

• Bachelor’s degree in marketing, communications, Digital Marketing, or a related field. Master's degree is a plus.
• Proven experience in digital marketing, with a focus on strategy development and implementation.
• Proven ability in content creation and writing skills.
• Excellent written and verbal communication skills.
• Strong understanding of SEO, SEM, social media, email marketing, and online advertising.
• Proficiency in digital analytics tools (Google Analytics, etc.) and a data-driven approach to decision-making.
• Excellent project management and organizational skills.
• Strong communication and interpersonal skills.
• Ability to adapt to a fast-paced and dynamic work environment.

Added advantages.

• Master’s degree
• Creative design capability
• Experience in internal and external communications.
• Ability of leverage on new technology to design creative marketing communication and design

Skills

• Campaign Development, Communication, Creative Design, Creative Marketing, Digital Marketing, Digital Strategy, Email Marketing, Marketing, Search Engine Optimization (SEO), Social Media, Social Media Management, Social Media Marketing

Closing Date: 30 January 2024