Digital Marketing Associate at SunCulture Kenya Ltd

Reporting to: Senior Manager – Marketing

About SunCulture

Founded in 2012, SunCulture’s Vision is to build a world where people take control of their environment in rewarding sustainable ways. SunCulture does this by developing and commercializing life-changing technology that solves the biggest daily challenges for the world’s 570 million smallholder farming households. Over the last 5 years, the company has grown significantly and now employs 100+ people around the world. 

About the role

SunCulture is looking for a qualified Digital Marketing Associate who will ensure the digital platform is top-notch. This resource will ensure that SunCulture is placed in the global market with emphasis on SunCulture’s mission and vision. Reporting to the Senior Manager – Marketing, the ideal superstar will be focusing on end-to-end digital marketing of all SUnCulture products.

Key Responsibilities

• Be tech-savvy in implementation, tracking, and measurement of digital marketing campaigns rolled out
• Advise on any paid media strategies that are worth an investment and attract ROI
• Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
• Maintain regular measurement of the ROI of campaigns
• Collect and use data to inform the team of new campaigns and the evaluation of existing campaigns
• Ensure all digital marketing activities are scheduled and operate within the budgetary allocation
• Plan and project manage multiple online campaigns across multiple platforms
• Participate in forming effective paid search strategies
• Oversee accounts on search platforms (e.g. Google Ad Words, YouTube, etc)
• Plan, execute, monitor & optimize keyword selection and audience targeting
• Write attractive and concise copy for adverts
• Curate social media content alongside the rest of the team.
• Handle queries on social media platforms and ensuring customers perceive the brand in a positive way
• Handle social media listening in terms of using platforms such as Google alerts to inform the team whenever the brand keywords are mentioned.
• Constant optimization of the social media platforms
• Assist in posting and optimizing Google My Business profiles for all SSCs
• Work alongside the team in creating social media content and assist in conducting Facebook/Instagram live and stories.
• Ensure smooth sharing of leads to the internal systems built for easy accessibility by the sales team.

Does this sound like you?

• Minimum of Bachelor degree in marketing and at least 2 years experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement