Digital Marketing Executive at Bridge Talent Management

Key Responsibilities

• Develop and implement digital marketing strategies aligned with customer acquisition, sales, and revenue targets.
• Manage the company's social media platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, and X.
• Plan and execute digital advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.
• Create engaging digital content, including short-form videos, graphics, photography, carousels, blogs, and promotional materials.
• Develop and manage content calendars and marketing campaigns targeting parents, learners, schools, and other education stakeholders.
• Drive lead generation through targeted campaigns, audience segmentation, retargeting, and conversion optimisation.
• Monitor and manage paid advertising budgets, ensuring efficient customer acquisition costs and measurable returns on advertising spend.
• Manage influencer and content creator partnerships, including sourcing, briefing, coordination, and performance tracking.
• Improve website visibility and traffic through search engine optimisation (SEO), keyword research, and landing page optimisation.
• Develop and execute email and WhatsApp marketing campaigns to nurture leads, encourage engagement, and drive assessment purchases.
• Monitor social media engagement, respond to customer enquiries, and ensure potential sales leads are promptly referred to the sales team.
• Track and analyse campaign performance using relevant digital analytics and advertising tools.
• Prepare regular marketing performance reports covering leads, conversions, customer acquisition costs, campaign performance, and revenue contribution.
• Work closely with the sales team to align marketing campaigns with business development and revenue objectives.
• Conduct market and competitor research to identify emerging trends, customer needs, and new marketing opportunities.
• Ensure consistency in brand messaging and visual identity across all digital platforms and marketing materials.
• Ensure appropriate consent and safeguarding standards are observed when creating content involving learners and minors.

Requirements & Qualifications

• Bachelor's degree or diploma in Marketing, Digital Marketing, Communications, Media, Design, Business, or a related field.
• At least 4 years of proven experience in digital marketing, with hands-on experience in campaign management and content production.
• Demonstrated experience managing social media platforms and developing effective digital marketing strategies.
• Strong videography, photography, graphic design, and video editing skills.
• Proven experience managing paid advertising campaigns, particularly Meta Ads and Google Ads.
• Demonstrated ability to generate leads, drive conversions, and achieve measurable marketing results.
• Proficiency in Google Analytics 4, Meta Ads Manager, Google Ads, Google Search Console, and relevant content creation tools.
• Experience in SEO, email marketing, WhatsApp marketing, and digital lead generation.
• Strong analytical and reporting skills, including the ability to track campaign performance, customer acquisition costs, and return on advertising spend.
• Excellent written and verbal communication skills in English and Kiswahili.
• A strong portfolio demonstrating previous digital marketing campaigns, content creation, and measurable results.

Added Advantage

• Experience in EdTech, education, career guidance, digital platforms, or subscription-based services.
• Experience marketing to parents, teenagers, students or educational institutions.
• Familiarity with the Kenyan education system, including CBE, KJSEA, KCSE, and KUCCPS.
• Experience managing influencer and content creator partnerships.
• Knowledge of motion graphics, animation, and advanced video editing.
• Own camera and content production equipment.

Key Competencies

• Strong digital marketing and campaign management skills.
• Excellent creativity, storytelling, and content development abilities.
• Commercial awareness and a results-oriented mindset.
• Strong analytical, reporting, and problem-solving skills.
• Ability to translate marketing activities into measurable business outcomes.
• Excellent communication and interpersonal skills.
• Strong organisational and time management skills.
• Ability to work independently and deliver quality work with minimal supervision.
• Attention to detail and brand consistency.
• Professionalism, integrity, and discretion when working with children and young people.