Vacancies at Bridge Talent Management

Key Responsibilities

• Develop and implement digital marketing strategies aligned with customer acquisition, sales, and revenue targets.
• Manage the company's social media platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, and X.
• Plan and execute digital advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.
• Create engaging digital content, including short-form videos, graphics, photography, carousels, blogs, and promotional materials.
• Develop and manage content calendars and marketing campaigns targeting parents, learners, schools, and other education stakeholders.
• Drive lead generation through targeted campaigns, audience segmentation, retargeting, and conversion optimisation.
• Monitor and manage paid advertising budgets, ensuring efficient customer acquisition costs and measurable returns on advertising spend.
• Manage influencer and content creator partnerships, including sourcing, briefing, coordination, and performance tracking.
• Improve website visibility and traffic through search engine optimisation (SEO), keyword research, and landing page optimisation.
• Develop and execute email and WhatsApp marketing campaigns to nurture leads, encourage engagement, and drive assessment purchases.
• Monitor social media engagement, respond to customer enquiries, and ensure potential sales leads are promptly referred to the sales team.
• Track and analyse campaign performance using relevant digital analytics and advertising tools.
• Prepare regular marketing performance reports covering leads, conversions, customer acquisition costs, campaign performance, and revenue contribution.
• Work closely with the sales team to align marketing campaigns with business development and revenue objectives.
• Conduct market and competitor research to identify emerging trends, customer needs, and new marketing opportunities.
• Ensure consistency in brand messaging and visual identity across all digital platforms and marketing materials.
• Ensure appropriate consent and safeguarding standards are observed when creating content involving learners and minors.

Requirements & Qualifications

• Bachelor's degree or diploma in Marketing, Digital Marketing, Communications, Media, Design, Business, or a related field.
• At least 4 years of proven experience in digital marketing, with hands-on experience in campaign management and content production.
• Demonstrated experience managing social media platforms and developing effective digital marketing strategies.
• Strong videography, photography, graphic design, and video editing skills.
• Proven experience managing paid advertising campaigns, particularly Meta Ads and Google Ads.
• Demonstrated ability to generate leads, drive conversions, and achieve measurable marketing results.
• Proficiency in Google Analytics 4, Meta Ads Manager, Google Ads, Google Search Console, and relevant content creation tools.
• Experience in SEO, email marketing, WhatsApp marketing, and digital lead generation.
• Strong analytical and reporting skills, including the ability to track campaign performance, customer acquisition costs, and return on advertising spend.
• Excellent written and verbal communication skills in English and Kiswahili.
• A strong portfolio demonstrating previous digital marketing campaigns, content creation, and measurable results.

Added Advantage

• Experience in EdTech, education, career guidance, digital platforms, or subscription-based services.
• Experience marketing to parents, teenagers, students or educational institutions.
• Familiarity with the Kenyan education system, including CBE, KJSEA, KCSE, and KUCCPS.
• Experience managing influencer and content creator partnerships.
• Knowledge of motion graphics, animation, and advanced video editing.
• Own camera and content production equipment.

Key Competencies

• Strong digital marketing and campaign management skills.
• Excellent creativity, storytelling, and content development abilities.
• Commercial awareness and a results-oriented mindset.
• Strong analytical, reporting, and problem-solving skills.
• Ability to translate marketing activities into measurable business outcomes.
• Excellent communication and interpersonal skills.
• Strong organisational and time management skills.
• Ability to work independently and deliver quality work with minimal supervision.
• Attention to detail and brand consistency.
• Professionalism, integrity, and discretion when working with children and young people.

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Key Responsibilities

• Develop and implement sales strategies to achieve monthly, quarterly, and annual revenue targets.
• Identify, prospect, and acquire new customers, including schools, parents, individual learners, and institutional partners.
• Identify and establish relationships with school owners, directors, headteachers, principals, guidance and counselling departments, and other key decision-makers.
• Conduct sales presentations, product demonstrations, and meetings to introduce the career assessment platform to prospective customers.
• Develop and manage a sales pipeline, ensuring consistent prospecting, follow-ups, negotiations, and deal closures.
• Identify opportunities for institutional subscriptions, bulk assessments, repeat purchases, and customer referrals.
• Build and maintain strategic relationships with school networks, education associations, parent groups, NGOs, corporate organisations, and other relevant stakeholders.
• Develop sales proposals, quotations, and partnership packages based on customer needs.
• Conduct market research to identify potential customers, competitor activities, market trends, and new business opportunities.
• Develop territory plans and prioritise prospective customers based on their potential commercial value.
• Work closely with the marketing team to convert digital leads, campaign enquiries, and other marketing-generated opportunities into sales.
• Guide customers through the assessment purchase process and support initial platform adoption.
• Coordinate with school guidance and counselling teams to facilitate onboarding, product demonstrations, and assessment uptake.
• Follow up with customers to encourage assessment completion, customer satisfaction, repeat business, and referrals.
• Maintain accurate customer records, sales activities, pipeline updates, and account information using the company's CRM system.
• Prepare regular sales reports covering revenue performance, customer acquisition, pipeline development, conversion rates, and market opportunities.
• Provide accurate sales forecasts and regular updates on expected revenue and collections.

Requirements & Qualifications

• Bachelor's degree or diploma in Sales and Marketing, Business Administration, Business Development, Education, or a related field.
• At least 4 years of proven experience in sales, business development, or account management.
• Demonstrated track record of meeting or exceeding sales targets, supported by measurable achievements.
• Proven experience in B2B and B2C sales, customer acquisition, and relationship management.
• Experience developing sales pipelines, conducting presentations, negotiating, and closing deals.
• Strong understanding of business development, territory management, and revenue generation.
• Excellent presentation, communication, persuasion, and negotiation skills.
• Strong analytical and reporting skills, with the ability to interpret sales performance data and conversion rates.
• Proficiency in CRM systems, Microsoft Office, Google Workspace, and sales reporting tools.
• Ability to work independently, manage a field-based territory, and deliver results with minimal supervision.
• Must have reliable means of transport for field sales activities and a smartphone capable of supporting product demonstrations.

Added Advantage

• Experience selling education technology, digital platforms, assessments, educational products, or subscription-based services.
• Experience working with schools, school owners, parents, teachers, and education administrators.
• Experience in institutional sales, consultative selling, and partnership development.
• Familiarity with the Kenyan education system, including CBE, KJSEA, KCSE, and KUCCPS.
• Experience conducting product demonstrations and sales presentations to senior decision-makers.
• Experience selling to owner-managed businesses and institutional customers.

Key Competencies

• Strong commercial awareness and a results-oriented mindset.
• Excellent prospecting, negotiation, and closing skills.
• Strong business development and networking abilities.
• Excellent customer relationship management skills.
• Strong verbal and written communication skills in English and Kiswahili.
• Confidence in presenting digital products and communicating their value.
• Analytical and problem-solving skills.
• Strong planning, organisational, and territory management abilities.
• Resilience, initiative, accountability, and a high level of self-motivation.
• Professionalism, integrity, and a strong sense of ownership.