Digital Marketing Executive at Charleson Media Group Ltd

The Role

Your responsibilities will include:

• Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.
• Leading the planning and implementation of PR and initiatives related to the brand.
• Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing material and collateral in line with brand direction.
• Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
• Tracking effectiveness of various campaigns and course correcting as required.
• Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
• Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
• Developing and managing the editorial calendar to ensure deadlines are met.
• Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
• Managing relationships with external marketing agencies.
• Ensuring consistency of brand voice, style and tone across all content.
• Managing corporate communications across internal channels/platforms.
• Developing messaging and content for corporate communications.
• Keeping staff updated and engaged on corporate developments and strategies through various internal communication channels/platforms.
• Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
• Using customer insights to construct effective CRM campaigns.
• Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
• Driving performance marketing via Facebook Ads, Display Ads, Google Ads, Media Buying, Demand Generation / Customer Acquisition Funnel and SEO / SEM.
• Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.
• Working on app store optimisation.
• Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.
• Analysing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.
• Designing and developing strong employer branding strategy.
• Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
• Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
• Analysing and interpreting metrics to measurethe success of employer branding initiatives.
• Driving business growth by developing innovative ideas and campaigns.
• Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.
• Managing a team of 1-5 people.

Ideal Profile

• You have at least 3 year experience ideally in Content Management, Digital Marketing or Marketing Communications within Media & Entertainment industry.
• You have the ability to develop engaging content for a wide range of audiences.
• You are a creative marketing professional, preferably with a strong content creation and writing background.
• Experience within App Marketing, Community Management, Content Analysis, Content Management, Content Planning, CRM / Loyalty Marketing, Digital Transformation / Change Management, Employer Branding, Growth Hacking, Internal Communications, Demand Generation / Customer Acquisition Funnel and Performance marketing would be a strong advantage.
• You have good knowledge of Campaign Management Tools (Hubspot, Mailchimp), Content Management Tools (Magento, WordPress, Shopify), Google Analytics and Other.
• You are a strong team player who can manage multiple stakeholders
• You enjoy finding creative solutions to problems
• You are a strong networker & relationship builder