Digital Marketing Executive at Gap Recruitment Services Limited

Job Objective.

Our client is a well-established group of businesses mainly a manufacturer of packaging materials and also has a series of hardware outlets. They seek to hire Digital Marketing executive to develop and execute effective digital marketing strategies to assist in achieving the companies goals. You will develop customized digital marketing strategies, suggest improvements to existing strategies, and identify opportunities to increase customer engagement, identify ways to improve website is attractive, informative and user- friendly

Roles & Responsibilities.

• Responsible for planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Discover the new ways for businesses to engage with existing customers and attract new ones by evaluating the current marketing strategy
• Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
• Improve and manage company branding, increase client engagement and communications with creative social media, email, mobile or local marketing campaigns.
• Develop and lead the implementation of the longer-term data and analytics capability.
• Monitoring and analyzing user analytics and effectiveness of campaigns and digital platforms to deliver actionable insights to drive strategies, and generate monthly reports on the digital marketing portfolio
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Minimum Qualifications.

• Degree in Marketing, data and analytics or a related field.
• Minimum of 3 years of experience in Digital Marketing Management or a similar field.
• Good knowledge of various aspects of digital marketing including web development, SEO, social media marketing, digital advertising, email marketing, marketing automation and digital marketing analytics tools such as Google Analytics and Dash.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Strong project management skills.