Digital Marketing Manager - McKinsey Forward Program at McKinsey & Company

What You'll Do

• You will develop and execute a comprehensive marketing strategy tapping into and optimizing efforts across a variety of channels and tactics required to meet the Forward program objectives.
• You will plan for and manage the Forward digital marketing campaigns across various geographies - including web, SEO, SEM, email marketing, social media, influencer activations, display advertising and others. You will also set the strategy and manage the agencies executing the campaigns or where relevant execute the campaigns internally.
• You will lead regular brainstorming and strategizing sessions to come up with creative growth strategies for different markets and put them in action. You will drive effective ROI measurement, report on the performance of all marketing strategies and extract relevant insights.
• You will also manage the marketing budget and make decisions on optimizing budget across various strategies and markets.
• You will be responsible for maintaining Forward’s digital presence, working with colleagues around the world to produce and promote engaging website, media and social media content.
• You will manage and regularly reach out to a relevant database of organizations, learners, alumni, and key opinion leaders. You will grow this database and maintain up to date outreach toolkits, emails, and other collateral.

Qualifications

• Bachelor’s or Master’s degree
• 10+ years of experience in a relevant digital marketing role including delivering performance-based campaigns with lead generation KPIs
• Creative thinker and agile problem-solver able to quickly suggest and deliver new campaign strategies based on expertise and data-driven insights
• Excellent ownership skills and high level of drive and initiative and a true self-starter
• A team-builder and collaborator. Evidence of an outstanding ability to build strong, durable communities and networks
• Proven project management skills and ability to handle multiple projects at a time, large and small. Well-organized and attentive to detail. Hands-on experience managing multiple agencies
• Superlative oral and written communications skills, with a demonstrated record of writing communications materials (messaging, Q&A, statements, etc.) in English