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  • Posted: Nov 9, 2021
    Deadline: Not specified
  • Purpink Gifts and Florist is Kenya's leading online gift store. We love to make people happy and putting a smile on their faces each and every day.
    Read more about this company


    Digital Marketing Officer

    We are looking for a passionate Digital Marketing Officer to plan and oversee our marketing activities and campaigns. The candidate will oversee implementing marketing initiatives to keep Purpink as the preferred first choice in gifting.


    • Managing and developing marketing campaigns.
    • Researching and analysing data to identify and define audiences.
    • Producing valuable and engaging content for our digital channels and blogs that appeal to and converts our target audiences.
    • Taking photos, video, and content for social media campaigns
    • Evaluating the effectiveness of digital campaigns.
    • Reporting on trends and statistics across all digital media platforms.
    • Conducting market research to identify opportunities for promotion and growth
    • Organising a calendar of marketing events, such as special dates, new collections, sales
    • Writing press releases and communicating with the media under the guidance of the Marketing manager
    • Creating a social media calendar that includes product announcements, contests, crowd sourcing for responses, company accolades, and advertisements, among other things.
    • Writing, editing and proofreading marketing material for use in different channels
    • Designing, and creating website banners and visual merchandising tools
    • Ensuring that all marketing materials (both online and in stores) are consistent with our brand identity.
    • Segmenting the customers into different segments, and creating relevant email marketing campaigns for the different segments
    • Designing and sharing social media updates with the ecommerce and retail teams for cohesive reporting.
    • Experimenting with organic and paid acquisition in digital marketing channels such as Facebook Business and Google AdWords.
    • Building strategic relationships with major industry players, influencers, and bloggers and form partnerships with them.


    • Creative & Tech Savvy
    • Proven experience as digital marketing officer or similar role (At least 3 experience)
    • Good understanding of market research techniques, statistical and data analysis methods
    • Thorough understanding of social media and web analytics
    • Excellent organizational and multi-tasking skills
    • Outstanding communication and interpersonal abilities
    • Creativity and commercial awareness
    • Thorough knowledge of social media and web analytics.
    • An ability to multi-task and adhere to deadlines
    • A team player with a customer-oriented approach
    • BSc/BA in marketing, business administration or relevant field

    Method of Application

    If you think you're a good fit for us and us for you, we look forward to hearing from you!

    Kindly send a detailed CV and cover letter to [email protected]. The subject of your email should be “Digital Marketing Officer – (Expected Salary)”

    Due to many applications, only shortlisted candidates will be contacted.

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Apply Now
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