Digital Media Attachment at Lloyd Constellations Consulting Limited

Location: Chandaria Business Innovation – Kenyatta University

Duration: 3 Months

Summary:

The Digital Media Intern will assist the Marketing/Communications team in creating and implementing digital media strategies to enhance brand visibility and engage target audiences. This role will involve a combination of content creation, social media management, analytics tracking, and staying up-to-date with emerging digital trends. The intern will gain hands-on experience in a fast-paced digital marketing environment and contribute to real-world campaigns.

Key Responsibilities:

• Content Creation:
  • Assist in creating compelling and engaging multimedia content for various digital platforms, including social media, website, blog, email campaigns, and more.
  • Collaborate with the team to develop graphics, videos, infographics, and other visual elements to support marketing initiatives.
• Social Media Management:
  • Schedule and publish content across relevant social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) using scheduling tools.
  • Monitor social media channels for engagement, respond to comments, and engage with the audience.
• Digital Advertising:
  • Support in the planning and execution of digital advertising campaigns, including Google Ads, social media ads, and other paid media channels.
  • Assist in tracking and analyzing ad performance to optimize campaigns for better ROI.
• Analytics and Reporting:
  • Monitor and track key performance indicators (KPIs) using analytics tools like Google Analytics, social media insights, and other reporting platforms.
  • Create regular reports to evaluate the effectiveness of digital marketing efforts and provide insights for improvements.
• Market Research:
  • Conduct research on industry trends, competitor analysis, and emerging technologies to inform digital marketing strategies.
• SEO and Website Optimization:
  • Collaborate with the team to optimize website content for search engines and user experience.
  • Assist in implementing SEO best practices and analyze website performance metrics.
• Email Marketing:
  • Support in creating and executing email marketing campaigns, including drafting compelling copy, designing templates, and segmenting email lists.
• Emerging Technologies and Trends:
  • Stay up-to-date with the latest digital marketing trends, tools, and technologies.

Qualifications:

• Currently pursuing a degree in Marketing, Communications, Digital Media, or a related field.
• Strong written and verbal communication skills.
• Proficient in using digital media tools and platforms (e.g., Adobe Creative Suite, social media scheduling tools, email marketing platforms).
• Basic understanding of digital marketing concepts, including SEO, social media marketing, and content marketing.
• Familiarity with analytics tools (e.g., Google Analytics) is a plus.
• Creative thinking and attention to detail.
• Ability to work independently and as part of a team.

This internship provides an excellent opportunity for a motivated and creative individual to gain practical experience in the dynamic field of digital marketing. The intern will work closely with experienced professionals and contribute to real-world marketing initiatives.