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  • Posted: Jul 3, 2020
    Deadline: Not specified
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    Melvin Marsh International is a Kenyan based family business that first begun with the production of Kenya first free-flowing salt- Melvins Flow salt, in 1995. Soon after, Kenya’s first flavored teas were launched under our renowned brand - Melvins Teas.
    Read more about this company

     

    Digital Sales Executive

    Department: Sales Department

    Position Reports To: National Sales Manager

    Job Purpose Summary: Responsible for creating online sales for the company locally and internationally.

    Key Responsibilities and Accountabilities

    • Achieving sales targets through the online local and international platforms.
    • Executing innovative digital sales strategies to increase the product market share via purchases on the various local and international platforms.
    • Analyze online sales statistics to determine online business growth.
    • Advocating a positive client experience by demonstrating proactive problem solving, investigating complaints, and acting on the feedback.
    • Maintaining and developing relationships with existing and new customers.
    • Prospect leads and initiate contact with the leads and ensure adequate follow up to generate business opportunities.
    • Develop ecommerce sales strategies to meet revenue and growth targets.
    • Plan and monitor the ongoing company sales strategies on online local and international platforms.
    • Launch optimized online adverts through Google Ads, Facebook etc. to increase company and brand awareness
    • Be actively involved in Search Engine Optimization efforts (keyword, image optimization etc.)
    • Prepare online newsletters and promotional emails and organize their distribution through various channels
    • Collaborate with designers to improve user experience.
    • Measure performance of digital sales efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
    • Acquire insight in online sales trends and keep strategies up-to-date
    • Maintain partnerships with media agencies and vendors

    Key deliverables

    • Sales volume
    • Business growth
    • Website and Social media platforms Management
    • Online marketing
    • Customer satisfaction
    • Ensure timely payment collection

    Requirements

    • Proven experience as Digital Sales or similar role
    • Excellent understanding of digital sales concepts and best practices
    • Experience with B2B and B2C online platforms such as Google Adwords and email campaigns and SEO/SEM
    • Working knowledge of ad serving tools (e.g., DART, Atlas)
    • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
    • Skills and experience in creative content writing
    • Analytical mindset and critical thinking
    • Excellent communication and interpersonal skills
    • BSc/BA in marketing or relevant field

    Method of Application

    Applications to be emailed to careers@melvinstea.com

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