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Melvin Marsh International is a Kenyan based family business that first begun with the production of Kenya first free-flowing salt- Melvins Flow salt, in 1995. Soon after, Kenya’s first flavored teas were launched under our renowned brand - Melvins Teas.
Location: Head Office
Department: Sales Department
Position Reports To: National Sales Manager
Job Purpose Summary
- Developing and implementing effective sales strategies
- Leading nationwide sales team members to achieve sales targets
- Establish productive and professional relationships with team in assigned customer accounts
Key Responsibilities and Accountabilities
- Analysis and interpretation of sales data that aids in prompt and effective decision making.
- Develop grassroots market so as to increase penetration from the current sales target to the set targets
- Build a solid distribution network from the agents to the small retailers.
- Management of the sales forecasting process (in conjunction with Marketing and Sales) that seeks to achieve the sales objective, proper product mix eliminates out- of – stock / Over – stock / obsolescence.
- Timely liaison with the production staff to ensure they prepare the required product mix.
- Prepare periodic reports for the management.
- Review of monthly sales performance taking appropriate remedial actions where adverse sales variances are noticed to realign sales performance to required sales targets.
- Sales Business Processes: Develop consistent sales process, policies, and rules of engagement, ensure these processes are enforced through the Sales Administrator.
- Boosting sales activities to meet expected sales target, monitoring and evaluation and continuous improvements.
- Recruitment of well resources agents/distributors
- Monitoring of sales team performance to ensure they achieve set targets and operate within set guidelines.
- Oversee the development of an up to date customer list that captures the sales activity of all retail customers thereby identifying opportunity and gaps.
- Maintain strong, cordial relations with customers.
- Conduct regular trade visits identify challenges in the market build relationship and realign sales team to achieve set objectives
- Address sales challenges identified in the market during trade visits.
- Capture accurate and reliable market intelligence for the assigned region
- Overseeing customer’s accounts to ensure that the sales team keeps them within the approved criteria and corrective action is taken where applicable.
- Ensure all retail customers carry adequate stocks to enable across the range pull through, by the sales representatives.
- New business development. Entering into new markets and generating innovative ideas to capitalize on them. Increasing sales coverage area, strengthen presence locally and regionally
- Managing distributors & recommending new distributor appointments in the region.
- Ensure all orders are delivered on time and also ensure that customer complaints and queries are addressed promptly.
- Overseeing timely debt collection with the help of the KAM.
- Assist in optimizing investment in trade promotional activities focused on growth of more profitable account and administration costs and other approved accounts such as rebates, discounts, merchandising fees, advertising allowances.
- People management: frequent engagement and constant evaluation of employee wellness.
- Recommending on Sales Department training.
Knowledge, Skills and Experience
- A graduate from a recognized university with a degree in business related fields.
- 7 years F.M.C.G experience in sales administration/Customer Service.
- Knowledge of base-line general management (sales and marketing principles).
- High level of numeracy and ability to understand and analyze.
- Excellent communication, interpersonal and negotiation skills.
- Bias for action (with positive return).
- Computer literacy with fluency in major office software packages.
- Exposure and experience with ERPs
Working Relationships
- Internal – Production Department; highly dependable on their efficiency
- Accounts Department; management information for decision making.
- Sales Department : Analysis of sales
- External – Customers, distributors/agents. Sales outlets
Sources of References
- Company Directors
- General Manager, National Sales Manager, Key accounts manager, Marketing Executive
- Financial Accountant and Credit Controller
- Operations Department,
- Production Manager
- Human Resources Department
Key Success Factors
- Meet sales performance targets
- Growth of market segements
- On time performance, work ethic and quality of the Sales Team
- Monitoring of direct reports and peers
- A motivated sales team
- Supply Chain Management
- Trend analysis & proposed action plans
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Department: Sales Department
Position Reports To: National Sales Manager
Job Purpose Summary: Responsible for creating online sales for the company locally and internationally.
Key Responsibilities and Accountabilities
- Achieving sales targets through the online local and international platforms.
- Executing innovative digital sales strategies to increase the product market share via purchases on the various local and international platforms.
- Analyze online sales statistics to determine online business growth.
- Advocating a positive client experience by demonstrating proactive problem solving, investigating complaints, and acting on the feedback.
- Maintaining and developing relationships with existing and new customers.
- Prospect leads and initiate contact with the leads and ensure adequate follow up to generate business opportunities.
- Develop ecommerce sales strategies to meet revenue and growth targets.
- Plan and monitor the ongoing company sales strategies on online local and international platforms.
- Launch optimized online adverts through Google Ads, Facebook etc. to increase company and brand awareness
- Be actively involved in Search Engine Optimization efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Collaborate with designers to improve user experience.
- Measure performance of digital sales efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online sales trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Key deliverables
- Sales volume
- Business growth
- Website and Social media platforms Management
- Online marketing
- Customer satisfaction
- Ensure timely payment collection
Requirements
- Proven experience as Digital Sales or similar role
- Excellent understanding of digital sales concepts and best practices
- Experience with B2B and B2C online platforms such as Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
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Reporting to: GM
Department / Division: Production
Location: Head Office
Job Purpose: Achieving production objectives ensures that production processes in the respective units are complied with set standards and specification.
Job Responsibilities (Principle Accountabilities and Performance Measures)
- Authorize work instructions and standard operating procedures related to production and ensure their strict implementation
- Measure 1: SOP Compliance
- Monitor the production processes & in-process checks during processing
- Measure 1: Process checks by Quality manager
- Ensure proper maintenance of equipment in the production unit
- Measure 1: Down time
- Measure 2: Daily Output Report
- Achieve the Monthly production target as per the production plan
- Measure 1: Output- Volume/numbers
- Measure 2: Quality – Batch failure/rework
- Ensure proper training to the required personnel
- Measure 1: Training manual/record
- Ensure monitoring of the manufacturing environment/hygiene
- Measure 1: Daily Cleaning Log/Health and safety Audit
- Continuously review process to ensure efficiency and compliance to the required standards
- Measure 1: Process efficiency
- Review of the PC Chart to validate efficiency
- Measure 1: Continuously
- Carry out/ Perform Validation and optimize processed as per requirements from QA
- Measure 1: Continuously
- Ensure that products are produced as per set standards and specification to achieve the quality objectives
- Measure 1: Quality products
- Measure 2: Customer satisfaction
- Provide leadership in performance management, employee development, talent management and building a work environment that drives high performance and employee satisfaction
- Measure 1: Employee Development plan
- Work closely with other departments and cross functional teams to review progress, resolve issues and ensure high level of customer satisfaction
- Measure 1: Continuously
- To perform any other duty as assigned by the MD in line with the organization goals and objective
- Measure 1: Continuously
Key Deliverables
- Ensuring compliance of the department, personnel & processes to the standards.
- Implementation of cost control measures.
- People management
- Quality controls and health standards
- Agreed timelines
- Finished and unfinished goods stock
- Product quality
Position Requirements
Education
- Bachelor of Degree in production engineering OR Food Science OR biochemistry,
- A business related course is an added advantage
- 8 years of experience in a FMCG company
Competence
1. Planning and Organizing
Level: Advanced
2. Leadership & Management
Level: Proficient
3. Problem solving
Level: Advanced
4. Compliance
Level: Advanced
5. Safety focus
Level: Proficient
6. Technical competence
Level: Advanced
7. Business development
Level: Basic
8. Business awareness
Level: Basic
9. Customer focus
Level: Basic
10. Quality control
Level: Advanced
Relationships
With: Heads of Functions
Purpose: Operations
With: Sales department
Purpose: Advice on reorder levels
With: Staff & managers at all levels
Purpose: Customer feedback-complaints