Digital Strategy and Assets Manager at Jubilee Insurance

Job Ref. No. JHL020

Role Purpose

The role holder will work with other departments to create a cohesive strategy that aligns with the overall group and business unit goals. He/ She will also need to be able to track and measure the success of his/her campaigns and adjust as needed. The role holder will also craft compelling and intuitive user experiences aimed at fostering customer loyalty and repeat engagement.

Main Responsibilities
Strategy

• Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
• Lead the implementation of marketing capabilities, such as media planning and buying, search, conversion rate optimization, and data and analytics to support future business growth.
• Work alongside Senior Stakeholders, Digital Team, IT Tech Team, and the business unit marketing leaders to establish a best of breed approach to the use of marketing technology.
• Work closely with the Digital Product teams from different business units (Life/Health/Asset Management) to ensure that the marketing technology strategy aligns with the organization’s broader digital strategy and efforts.
• Lead the analytics and reporting function in digital campaigns with a focus on optimization.
• Develop and lead the implementation of the longer-term data and analytics capability, in consultation with the relevant marketing and business leaders.
• Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to the use of digital marketing and creative agencies.

Operational

• Manage all digital channels across the group i.e. website, portals, and apps in collaboration with the technology team.
• Analyze data and campaign performance to identify areas of improvement and optimize campaigns for maximum ROI.

Corporate Governance

• Compliance: Stay up-to-date on latest industry trends and best practices in digital marketing and incorporate into campaigns as appropriate.
• Adherence to the laws and regulations of Kenya, the policies and regulations within the insurance industry and all internal company policies and procedures.
• Ensuring compliance with applicable statutory and regulatory requirements and establishing mitigation measures against emerging business risks.

Leadership and Culture

• Building the team capabilities and ensuring adequate succession planning within the department.
• Foster a corporate culture that promotes ethical practices and good corporate citizenship while maintaining a conducive work environment.
• Collaborate with cross-functional teams to develop initiatives that promote a positive and inclusive company culture.
• To provide the much-needed transformational leadership to meet and surpass the expectations of stakeholders.

Key Competencies

• Excellent oral and written communication skills as well as excellent presentation skills
• Thorough understanding of digital marketing strategies and tactics.
• Ability to develop effective marketing strategies.
• Strong relationship building, team building and interpersonal skills.
• Proven experience in using digital marketing tools, software and technology to create and develop marketing campaigns.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• In-depth knowledge of web analytics tools, such as Google Analytics.
• Proven track record of developing and executing successful digital marketing campaigns.
• Proven track record of managing digital channels i.e., website, portals and apps.
• Familiarity with HTML/CSS and website development processes.

Relevant Experience

• 8 years of experience in digital marketing and channels management, with at least 5 years in a management role.