DTC Marketing Manager at Novo Nordisk

Your New Role

As a DTC Marketing Manager, you will be responsible for strengthening our brand visibility, enhancing the consumer experience, and driving customer acquisition and retention across direct-to-consumer channels. You will lead strategic initiatives across digital, social, and traditional media to elevate engagement and patient activation in metabolic care.

You will collaborate cross-functionally to ensure strong alignment across marketing, sales, medical and other teams — enabling an excellent patient journey and strong brand presence.

Your main responsibilities will include:

• Leading omnichannel DTC marketing strategies aligned with business objectives. Managing and optimizing consumer acquisition and retention funnels to drive conversion and lifetime value
• Planning, executing, and analysing integrated campaigns based on consumer data and behavioural insights. Translating insights into strong messaging and initiatives to shape the patient journey
• Applying analytics and market research to identify growth opportunities and consumer trends. Driving innovative content development across email, web, social and multimedia channels
• Partnering with key influencers, digital opinion leaders and customers to strengthen advocacy. Managing cross-functional execution of tactical plans along patient touchpoints
• Ensuring compliance with Business Ethics procedures, local regulations, and the Novo Nordisk Way. Sharing best practices and contributing to strategic regional projects. Applying an agile mindset and fail-fast approach to continuously improve performance

Your New Department

You will join our highly motivated Marketing & Customer Engagement team in Middle Africa — a diverse, dynamic and collaborative environment focused on delivering strong brand value and outstanding engagement with the patient community. Based in Nairobi, Kenya, you will work closely with colleagues across the region, contributing to impactful initiatives that support better patient outcomes.

Your Skills & Qualifications

To be successful in this role, we expect:

• Bachelor’s degree in Marketing, Business Administration, Communications or related field
• Minimum 5 years of experience in DTC or digital marketing roles with proven success in campaign delivery
• Strong track record in consumer acquisition and retention strategy within consumer-focused industries
• Experience using analytics platforms, CRM tools and e-commerce systems
• Strong understanding of integrated marketing strategies and consumer journey development
• Exceptional collaboration, project management, and stakeholder engagement skills
• Analytical, strategic and creative thinking with strong executional discipline
• Excellent communication skills and ability to deliver persuasive presentations
• Demonstrated ability to adapt to dynamic environments and innovate for growth