EWA Head of Demand Creation, BWPC at Unilever

JOB PURPOSE

• The Head of Demand Creation is responsible for driving consumer demand and achieving exceptional achievement of business objectives for a portfolio of BWPC Power Brands in East and West Africa markets.
• This role involves translating business strategy into actionable marketing plans, leading demand creation and customer strategy & planning teams, and championing a digital-first, social-first approach to brand building and consumer engagement.
• Drive Innovation to achieve ambitious business objective, delivering multi-year brand growth, penetration, brand power KPIs and business model.
• Provide leadership and direction to the Customer Strategy & Planning teams to develop and execute channel & category strategy to deliver target for the year, and deliver the levers of NRM & Trade Investments for customer business development teams

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Translate the 1-UL BWPC BG strategic vision into comprehensive Power Brand Marketing Plans specifically tailored for EWA markets, acting as the guardian of these plans and ensuring their effective implementation.
• Lead and inspire the market Demand Creation Teams, fostering a culture of accountability, collaboration, innovation, and excellence in execution.
• Set ambitious annual OKRs for Power Brand Demand Creation Squads to deliver in quarterly iterations
• Oversee all Demand Creation activities across the portfolio of BWPC Power brands in the market, encompassing advertising campaigns, consumer engagement initiatives, Direct-to-Consumer strategies, and the execution of global brand innovations (as market taker).
• Build and enhance capabilities within the market and across the region in social-first marketing and the evolving BWPC media landscape. Act as a driving force and guardian for the quality and consistency of execution across all touchpoints including instore.
• Collaborate with Business Group/Design Market (as agreed per campaign) to develop impactful brand assets, create compelling content, and amplify brand messaging across digital and retail platforms in the market.
• Drive all marketing activities focused on (digital) Consumer Demand Creation, in partnership with 1-UL DMC, including brand activation, consumer insights generation, data analytics, content development, strategic partnerships, and the planning and execution of in-market experiential events across all Power Brands in the market.
• Lead the Digital Marketing agenda, developing and implementing strategies to plan and deliver seamless, engaging digital consumer experiences and campaigns.
• Collaborate with the DMC Lead and the CMI Lead to test and produce assets, to collect market insights and drive media/digital communication.
• Lead the BWPC CSP and NRM teams, responsible for the category plan by channel & customer, contributing to the development of the pricing strategy, as well as the development of communication for customer plans, customer stories and POS materials.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Demand Creation Leadership: 12+ years of proven experience in marketing, with a strong emphasis on demand generation, brand building, and digital marketing within the consumer goods industry. Experience in beauty, clean future and hygiene or a related sector is highly desirable.
• Strategic Planning & Execution: Demonstrated success in developing and executing integrated marketing plans that align with business objectives, drive consumer demand, and deliver measurable results.
• Digital Marketing Expertise: Deep understanding of digital marketing channels, tactics, and best practices, including social media marketing, influencer marketing, content marketing, search engine optimization (SEO), and paid advertising.
• Team Leadership & Management: Proven ability to lead, inspire, and develop high-performing marketing teams, fostering a collaborative and results-oriented environment with clear accountability and decisive action.
• Cross-Functional Collaboration: Experience working effectively with cross-functional teams, including customer development, R&D, finance, and creative agencies, to achieve shared goals.
• Budget Management: Strong financial acumen and experience managing marketing budgets, tracking ROI, and optimising campaign spending.
• Multi-country / above market / global experience is desirable