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  • Posted: Apr 2, 2024
    Deadline: Apr 8, 2024
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    Mwingi was incorporated in 2019 and is establishing a unique last mile franchise chain in Kenya. By this Mwingi empowers local entrepreneurs and increases the availability of affordable quality products for thousands of families in rural areas.
    Read more about this company


    Geographical Expansion Manager

    Duties and Responsibilities

    • Lead the function of the company’s franchise expansion plan.
    • Strategically assessing, prioritizing, and developing market entry plans for new areas, providing regular advice to senior management on expansion strategy.
    • Assess, prioritize, and develop the route-to-market for new areas.
    • Identifying potential locations up to the preparation of the new franchise to kick start the operation following the company’s expansion strategy.
    • Market Research: Working with the market research surveyors researching and tracking potential new markets according to new market entry criteria.
    • Carrying out a detailed feasibility study on chosen locations
    • Liaising with various agencies in the space search both government and non-governmental as a resource Centre.
    • Negotiation with the landlords and finalization of related documents e.g. Heads of Terms, Lease, ∙ Liaising with various authorities to receive necessary approvals eg licenses
    • Manage projects conducting test sales (pilots) in these markets for some areas ∙ Co-ordination of the build out works with contractors
    • Coordinating with various HQ departments in preparation of the new franchise setup ∙ New Business Development: Assist sales managers in developing and managing new distribution routes to the market. Together with the sales department, develop appropriate sales and marketing strategies & and tactics for each new market.
    • New Product Development: Advise the product design team with respect to the new product development and market needs and desires in the new areas of expansion
    • Reporting: Produce weekly and monthly reports for the senior management team highlighting new market potential, forecasts, successes & and failures, and path forward.


    • Skills and Experience of 10 years with 5+ years of Sales and/or Operations Mid to Senior level Management in a retail chain operation with a branch network, not less than 20 outlets in a similar capacity.
    • B2C & B2B sales, route-to-market, and supply chain, and new business development experience successfully developing operations in a new market.
    • Ability to produce and present professional strategy, reports, accurate forecasts, and oversee channel sales plans.
    • Data Analysis experience
    • A degree in business/marketing from a recognized institute
    • Ability to travel frequently to the remote areas on a short notice

    Method of Application

    To apply, please email your CV ONLY to with Geographical Expansion Manager in the subject line. Application deadline: COB, 8TH April 2024.

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