Geographical Expansion Manager at Mwingi

Duties and Responsibilities

• Lead the function of the company’s franchise expansion plan.
• Strategically assessing, prioritizing, and developing market entry plans for new areas, providing regular advice to senior management on expansion strategy.
• Assess, prioritize, and develop the route-to-market for new areas.
• Identifying potential locations up to the preparation of the new franchise to kick start the operation following the company’s expansion strategy.
• Market Research: Working with the market research surveyors researching and tracking potential new markets according to new market entry criteria.
• Carrying out a detailed feasibility study on chosen locations
• Liaising with various agencies in the space search both government and non-governmental as a resource Centre.
• Negotiation with the landlords and finalization of related documents e.g. Heads of Terms, Lease, ∙ Liaising with various authorities to receive necessary approvals eg licenses
• Manage projects conducting test sales (pilots) in these markets for some areas ∙ Co-ordination of the build out works with contractors
• Coordinating with various HQ departments in preparation of the new franchise setup ∙ New Business Development: Assist sales managers in developing and managing new distribution routes to the market. Together with the sales department, develop appropriate sales and marketing strategies & and tactics for each new market.
• New Product Development: Advise the product design team with respect to the new product development and market needs and desires in the new areas of expansion
• Reporting: Produce weekly and monthly reports for the senior management team highlighting new market potential, forecasts, successes & and failures, and path forward.

Qualifications

• Skills and Experience of 10 years with 5+ years of Sales and/or Operations Mid to Senior level Management in a retail chain operation with a branch network, not less than 20 outlets in a similar capacity.
• B2C & B2B sales, route-to-market, and supply chain, and new business development experience successfully developing operations in a new market.
• Ability to produce and present professional strategy, reports, accurate forecasts, and oversee channel sales plans.
• Data Analysis experience
• A degree in business/marketing from a recognized institute
• Ability to travel frequently to the remote areas on a short notice