GIN Brand Ambassador at Armada Human Capital

JOB SUMMARY:

To raise the profile of our clients Kenya strategic Gin brands to their targeted audience and provide rational reassurance to brand marketing in all East Africa

PRIMARY RESPONSIBILITIES:

Brand Education:

• PR sales force ensuring comprehensive understanding of the categories, brands' specificities and key differentiating qualities
• Conducting tastings / education for groups of target consumers, opinion leaders, creative and PR agencies and media houses
• Increasing share of mind for Gin brands among PR employees and key brand stakeholders
• Conduct tastings and mentoring sessions for Bartenders and Bar managers on the Gin Hub portfolio
• Pair with influential partners to offer new and exciting mentoring sessions for the market

Business and Brand Development:

• Recruit and convert Key influencers and target consumers to the brand through trial and brand education.
• Nurturing business to consumer and business to business contacts building loyalty, advocacy and sales through regular provision of best practices
• Optimize visibility and identify opportunities (e.g. in-store communication) for the brand in the off-trade; assist sales team with store merchandising, incorporating POS materials etc.
• Maintain top of mind presence with Key brand stakeholders – Key accounts, PRK Sales, PRK Official distributors
• Actively push listings of Beefeater, Inverroche, Malfy and Monkey 47
• Engage with all RTM teams to assist in tackling GMA issues in Kenya
• Assist heavily with regional PVA plan
• Work with Trade Development team as a key asset to visibility and listing drive pan-Kenya
• Work on own initiative to seek out new business opportunities in the market

Digital / PR Support:

• Identifying PR opportunities suitable for Gin Hub brands in line with their communication platform
• Ensuring media coverage through brand ambassador presence
• Actively self-promote on Instagram and twitter to display position of Gin connoisseur and social individual – in line with brand identities
• Build social and professional network to be seen as a key individual in the alcohol industry/social scene

Brand Advocacy:

• Developing relationships with key media, industry, distributor, trade partners that can play a key role in building brand reputation, volume movement, listing drives, event attendance
• Exploring opportunities within the Gin target audience in the market
• Exploring the market for existing and new opportunities to increase share of mind and share of throat with a clear focus on enhancing brand image and equity
• Explore results of consumer insights and implement brand activations based on findings

Expansion of the Business in East Africa:

• Organizing events and tastings in East African markets to drive sales and awareness of the Gin Portfolio
• Mentoring key customers and influencers on taste and brand identity
• Implementing Top of Mind practice for Pernod Ricard Gin portfolio amongst affiliates
• Assisting East Africa teams in terms of drinks strategy, product/brand information, tastings, listing, overall business and brand development

Reporting to Affiliate and Brand Owner:

• Reporting Gin Hub brands and competition monthly activities with recommendation and best practices on a monthly and timely basis – Brand Owner & Affiliate
• Weekly calendar and status report – Affiliate
• Being the eye and the ear of the market by analyzing trade/consumer insights – Brand Owner and Affiliate
• Following price analysis and sales performances and offering recommendations to affiliate – Affiliate
• Tentative Monthly Brand Ambassador calendar to be shared with Brand Manager and Head of Commercial at end of previous month – Affiliate
• Alignment of key objectives and KPIs with Brand Manager and Head of Commercial
• Timely reporting of Brand Ambassador activities as and when requested
• Clear monitoring of stock usage for mentoring sessions and activations

KEY REQUIREMENTS:

• Bachelor’s Degree in a relevant discipline
• Sales and Marketing professional qualifications will be an added advantage
• Three (3) years’ work experience in a Sales and Marketing dynamic environment/Hospitality experience managing premium On Trade outlets
• A dynamic, entrepreneurial and enthusiastic ‘can do’ attitude
• A flair to present with passion – demonstrating on target messaging and brings messaging to life through positioning a compelling story to engage audiences
• A self-confident, outgoing individual who actively enjoys building strong relationships Working collaboratively with peers to achieve results together – a team player
• A self-starter who takes initiative to make things happen
• Respects the company and the brands positioning, key messaging and ways of working
• Commitment to deliver quality executions on time – is reliable and hardworking
• A passion for the bar scene and mixology, and therefore can inspire and connect with the bar community
• Maturity and professionalism – strikes an appropriate balance between leveraging conviviality and representing the brands and company in an appropriate manner
• A responsible attitude and approach towards alcohol
• Strong social networking skills
• Strong numeracy skills
• Interest in bars/mixology