Global Digital New Markets Specialist at Save the Children

EXPERIENCE AND SKILLS

Essential

• Minimum 5 years of direct experience in implementing digital marketing/fundraising programs with specific Fundraising KPIs to achieve (ideally within an international NGO), and at least 1 year experience at the international level, especially in Europe, the Middle East and/or Asia.
• Proven success in growing a digital fundraising or ecommerce program from a small base of revenue to meet ambitious financial targets.
• Solid understanding and hands on experience developing digital acquisition and donor development email marketing journeys using a marketing automation tool.
• Experience managing the digital aspects of global integrated campaigns.
• Experience managing agency partners and other vendors.
• Solid understanding and experience of developing and optimizing supporter/customer journeys landing pages and websites.
• Solid understanding and experience with digital customer/donor development and retention.
• Solid understanding of web (in particular Google Analytics) and CRM analytics for testing and optimization.
• Solid understanding of digital payment systems and market restrictions or challenges.
• Technical expertise to understand technical digital marketing issues together with the ability to explain them using terms a non-specialist can clearly understand.
• Knowledge of budgeting, planning and performance management of digital fundraising/marketing
• Proven project management skills delivering complex projects on time and on budget with a strong knowledge of all the financial aspects of digital fundraising/marketing including analysis of costs/income, ROI, conversion and attrition data and all other relevant KPIs.
• Strong personal, organisational and self-management skills, with an ability to work in a distributed team.
• A self-starter using initiative to an entrepreneurial spirit to see and deliver on opportunities.
• Capacity to build and maintain excellent relations and to work effectively in a multicultural and multi-ethnic environment respecting diversity, working with a diverse range of seniority levels and geographic markets
• Ability to think critically, objectively, analytically and strategically, solve problems quickly.
• A positive, assertive and persuasive personality.
• Ability to articulate the work of Save the Children with passion
• Excellent communications skills, both written and verbal. Fluent in English with excellent writing and speaking mandatory, additional language skills such as Spanish would be an asset.
• Strong IT skills particularly in Microsoft Word, Excel, Power Point and Outlook.
• Willing to travel to support needs of the role as required.

Desirable:

• Solid understanding of data protection and fundraising laws in different countries
• Power BI knowledge
• Solid understanding and hands on experience of major digital fundraising disciplines (Paid Search, Paid Social, Display, Email, Mobile, Programmatic and telemarketing)