Equity Bank Limited (The "Bank”) is incorporated, registered under the Kenyan Companies Act Cap 486 and domiciled in Kenya. The address of the Bank’s registered office is 9th Floor, Equity Centre, P.O. Box 75104 - 00200 Nairobi. The Bank is licensed under the Kenya Banking Act (Chapter 488), and continues to offer retail banking, microfinance and relat...
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The focus for this role is to accelerate our consumer growth efforts, through developing and executing data-driven marketing strategies to drive customer acquisition, engagement, and retention. Finserve is looking for a data-driven problem solver with a growth mindset who will guide acquisition strategy and ideas - who can execute quickly and methodically to shape our approach to growth.
Job Responsibilities
Develop and execute growth-focused marketing strategies to drive user acquisition and retention.
Plan, test, and optimize multi-channel campaigns.
Analyze campaign performance and customer data to identify trends and opportunities.
Stay ahead of industry trends, bringing fresh ideas and innovative approaches to the table.
Continually design and execute AB tests to make the most effective campaigns and dependable conversion tactics.
Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and align marketing efforts.
Oversee the customer funnel—from awareness and consideration to conversion and retention—with a focus on measuring and improving conversion metrics.
Define, drive and measure KPIs for each campaign - Monitor key performance indicators (KPIs) such as customer acquisition cost (CAC), lifetime value (LTV), churn rate, and conversion rates to gauge campaign success.
Coordinate joint marketing initiatives, co-branded campaigns, and collaborative projects with external partners.
Experiment with growth hacks, creative content strategies, referral programs, and other innovative tactics to drive customer engagement.
Track expenses, campaign effectiveness, and adjust budgets as needed based on performance insights and strategic priorities.
Qualifications
Requirements/ Experience:
5+ years of experience in growth marketing or performance marketing preferably within fintech/ financial services
Strong understanding of data-driven marketing, analytics, and experimentation
Ability to think strategically while executing
Strong communication and collaboration skills
Experience in a fast-paced startup or high-growth environment
Ability to analyze complex data and turn insights into actionable strategies
University Degree and or MBA, is an added advantage.
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