Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume.
Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.
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Act as the campaign's point of contact, responsible for coordinating and refining all aspects of Binance Pay marketing campaigns, such as activity mechanics, branding, associated content and more.
Maintain a company-wide campaigns calendar, including local and global campaigns.
Collaborate across teams and projects to help optimise and potentially combine campaigns under one central theme.
Ensure accuracy of marketing materials and be an approver for all marketing campaigns.
Measure ROI of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performanceInnovate and implement test-and-learn strategies along with delivering results.
Deep understanding of payments and corporate Web 3.0 spirits into creative campaign ideas.
Copywriting and proof-reading campaign-related communications.
Requirements:
4+ years of experience in user operations, marketing campaigns.
Knowledge of user acquisition, lifecycle management and gamification is desirable.
User insight and modelling skills with strong business acumen.
Familiarity with popular social media platforms - Telegram, Reddit etc.Strong understanding of cryptocurrency/blockchain-related terminologies and trends and a strong interest in payments.Fluency in English.
Be able to work flexible and stretched hours to interact with the payments community.
Strong sense of responsibility, logical, rigorous and meticulous, self-motivated, and values strong teamwork.
Working at Binance
Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
Fast moving, challenging and unique business problems
International work environment and flat organisation
Great career development opportunities in a growing company
Possibility for relocation and international transfers mid-career
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