Growth Marketer at Lipa Later

Job Function:

• Planning and building a scalable and repeatable model for demand generation building Lipa Later’s growth engine.
• Continually test and innovate to identify new growth opportunities and scale winning strategies.
• Continually develop creative experiments to drive customer acquisition, customer engagement and retention.
• Monitor and measure performance and incorporate effective approaches into Lipa Later’s marketing playbook.
• Design and improve processes to gather qualitative and quantitative research to best understand Lipa Later’s customers.
• Deeply understand and interface with Lipa Later’s customer base to design a marketing approach that resonates with Lipa Later’s target audience.
• Build and manage a growth team, overseeing field, brand, engagement and communication functions.
• Provide rapid insight and visibility into what drives business results and communicate those to cross functional and leadership teams.
• Work closely with the business development team to ensure marketing strategies are informed and attuned to customer acquisition goals and enable achievement of sales targets.
• Drive and communicate about new product launches from start to finish to build awareness for new product features and functionalities

Must Have

• Robust growth marketing background from within a B2C and B2B technology environment or a demand generation background.
• 7+ years of experience in growth marketing / sales and marketing.
• Degree in Business or related field.
• Experience in creation of creative multi touch campaigns and love experimenting with new channels and tactics.
• Strong track record of hitting / exceeding goals.
• Extremely analytical, to have great financial acumen and are able to crunch the numbers.
• Ability to digest data and are committed to data driven decision making.