Head of Individual Giving Fundraising and Marketing at Sightsavers

We are looking for a passionate and experienced Head of Individual Giving, Fundraising and Marketing to lead on Sightsavers Ireland’s Individual Giving Fundraising and Marketing program responsible for strategy development, budgeting and annual forecasting of all donor recruitment, retention and donor development, including making investment cases for long-term growth. This role will have an overview of the entire fundraising programme; developing fundraising strategies and managing a range of activities across the whole supporter journey, from recruitment to legacies.

Key duties will include:

• Responsibility for supporter care in Ireland, working closely with the Global Fundraising team, to ensure the highest standards of delivery of supporter services.
• Responsibility for the day to day running of the individual giving programme including line management of fundraising staff.
• Responsibility for identifying and implementing new fundraising and business development opportunities with local stakeholders in Kenya.
• Working closely with the Sightsavers Kenya Country Office, the Global Communications team and local photographers and media agencies to secure new content for fundraising campaigns in Ireland. Through these close stakeholder relationships in Kenya, the candidate will need to link Sightsavers work in Kenya to key supporters in Ireland.
• Playing an active role on the Sightsavers Ireland management team, working closely with the Sightsavers Ireland CEO on developing and inputting into strategic documents and reporting to the Sightsavers Ireland board.

Skills and Experience

To succeed in this role you will need the following:

Knowledge (Education & Related Experience):

• Significant experience in Fundraising or Direct Marketing including substantial experience in a senior management level role with proven experience in devising and implementing successful direct marketing campaigns to mass market audiences activity using current best practice.
• Proven track record in generating significant fundraising income of over 4 million euro.
• Experience in working in other key international markets demonstrating adaptability to different fundraising environments.
• Effective financial management, control and prioritisation of budgets, including annual planning, reforecasting, and presenting investment cases.
• Experience of devising and implementing segmentation, targeting and prompt strategies.
• Experience of managing creative, print and media agencies with practice in negotiating strong commercial agreements.
• Demonstrable experience of leading, managing, motivating and inspiring a team.
• Experience of working within an environment of constant change often working to very tight deadlines and potentially changing priorities.
• Experience of appraising new ideas and proposals and testing (or not) as appropriate.
• Experience of working for a not for profit organisation would be desirable
• Experience of developing integrated multi-media campaigns.