Head of Marketing and Communication at CIC Insurance

PURPOSE:

The Head of Marketing and Communication is responsible for the execution of Marketing and communication in support of the overall business strategy and profitability of the Group and Regional offices. This position manages and monitors marketing and communication within the organization to inform business decisions.

PRIMARY RESPONSIBILITIES:

• Develop and implement marketing and communication strategies that align with the company’s business objectives and target audiences.
• Oversee the planning, execution, and analysis of marketing campaigns across various channels, including digital, social media, print, and events.
• Manage the company’s brand and corporate identity, ensuring consistency across all communication materials.
• Collaborate with internal teams to develop and deliver engaging content for various channels, including websites, blogs, social media, newsletters, and press releases.
• Oversee the management and optimization of the company’s digital presence, including website, search engine optimization (SEO), and paid advertising.
• Lead the Marketing and Communications function, fostering relationships with media outlets, influencers, and other stakeholders to promote the company’s brand and achievements.
• Utilize data and analytics to measure the performance of marketing and communication initiatives, optimizing strategies to drive continuous improvement.
• Manage the marketing and communications budget, ensuring cost-effective allocation of resources to achieve desired results.
• Develop and maintain strong relationships with external partners, including marketing agencies, media outlets, and vendors.
• Promote a culture of innovation, collaboration, and continuous improvement within the Marketing and Communications function.

GENERIC DUTIES

• Carry out performance appraisal, coaching and mentoring to staff
• Resource allocation, staffing and leave approval
• Participate in planning and budgeting for the department

Academic and Professional Requirements

Education   

• Be a holder of a Bachelor’s Degree in Marketing or related field, gained from a recognized institution.
• Master’s in related field will be added advantage 

Professional Qualifications    

• Post graduate diploma in Marketing

Required years of experience    Need Type

• Have knowledge and relevant work experience of not less than ten (10) years, with at least five (5) years served in leadership position