Head of Marketing, Corporate Affairs and Communication at KCA University (KCAU)

JOB OBJECTIVE

• The job holder will implement the University’s marketing strategies to enhance its brand internally and externally and position the University as a University of Choice. The Head of Marketing, Corporate Affairs and Communication will shape the University’s reputation, work to attract students, and foster engagement with key stakeholders.

DUTIES AND RESPONSIBILITIES:

• Develop and implement a comprehensive marketing and communication strategy that aligns with the university’s mission, vision, and goals.
• Lead campaigns to enhance the university’s reputation locally, nationally, and globally.
• Oversee brand management, ensuring consistency across all university materials and platforms.
• Foster and maintain relationships with key external stakeholders, including government bodies, corporate partners, industry leaders, and alumni.
• Represent the university at public events, conferences, and high-profile meetings to promote its strategic interests.
• Act as a key advisor to senior leadership on corporate communication, public relations, and reputation management.
• Drive enrollment marketing campaigns to attract prospective students.
• Collaborate with academic departments to promote research achievements, events, and programs.
• Utilize data-driven marketing strategies to optimize audience engagement across digital and traditional channels.
• Oversee the creation of impactful messaging for both internal (faculty, staff, students) and external (donors, media, and the public) audiences.
• Manage crisis communication plans to address reputational risks.
• Lead the university’s media relations strategy, including press releases, interviews, and editorial content.
• Spearhead the adoption of innovative technologies in marketing and communication (e.g., AI-driven personalization, social media analytics, SEO).
• Optimize the university’s online presence, including its website and social media channels.

QUALIFICATIONS AND EXPERIENCE

• A postgraduate qualification in Marketing, Strategic Communications, Corporate Affairs, or an MBA from an accredited/recognised institution.
• A degree in Marketing, Communication, Public Relations, Business Administration, Journalism, or a closely related field from an accredited/recognised institution.
• Familiarity with higher education systems and policies.
• Proven track record of developing and implementing marketing strategies to enhance institutional visibility and reputation.
• Experience in managing stakeholder relationships, including government agencies, industry partners, alumni, and donors.
• Expertise in media relations, crisis communication, and crafting key messages for diverse audiences.
• At least 8 years of work experience, with 2 years at a senior management level in a university or similar institution.
• Familiarity with digital marketing trends, analytics, and tools to drive online engagement and lead generation.
• Membership to the relevant professional body.