Head Of Marketing & Corporate Communications at United Bank for Africa (UBA) Kenya

Roles & Responsibilities

• Leading the development of all marketing plans.
• Development and effective implementation of UBA Kenya Bank Marketing Strategy
• Focusing on growing audiences and the uptake for products and services for UBA Kenya Bank.
• Reviewing and reporting on all areas of the marketing strategies and its implementation.
• Management and implementation of the corporate brand identity in consultation with UBA Group Brand Management and Marketing Teams.
• Managing creative agencies and marketing partners including vendors.
• Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.
• Identifying ways to grow the marketing department and secure resources.
• Sourcing talent to ensure the curation and retention of specialist skill sets across your teams.
• Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).
• Conducting strategic marketing analysis that will help guide marketing messages.
• Overseeing social media planning and execution as per the Marketing Strategy.
• Consistently identifying new or expanded revenue opportunities and strategizing the implementation of plans.
• Conception, development and implementation of marketing plans and strategies, product concepts and promotional programmes to drive interest and sales.
• Working to continuously ensure the company marketing goals are communicated across the entire organisation and improving the company’s marketing outreach efforts.
• Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.
• Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behaviour framework.
• Efficiently managing annual marketing budgets.
• Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team
• Implementation of the UBA Foundation Strategy at UBA Kenya working closely with the UBA Foundation Team at Group Level.
• Sourcing and Management of Strategic Partnerships and Sponsorships to create visibility and increase demand for UBA Kenya Bank Limited Products and Services
• Driving internal engagement and Internal communication across all departments under UBA Kenya Bank teams
• Constant collaboration and engagement with the UBA Group Brand and Marketing Teams to implement group wide campaigns and promotions in Kenya
• Drive and enforce the positive brand image for UBA Kenya Bank Limited through Public Relations and Media engagement initiatives

Job Requirements

• Bachelor’s degree in either Communications, Marketing or Public Relations is preferred. CIM Course completion will be an added advantage
• At least 10 years' experience in Communications or Marketing related field with a least 5 years’ Management experience in the Financial Services Sector.
• Demonstrated skill and comfort in proactively building and nurturing relationships with key stakeholders
• Demonstrated experience and leadership in managing comprehensive strategic communication, media relations, and marketing programs
• Knowledge of global, regional, and local media landscape with successful track record in media management and public relations
• Extensive experience in planning, writing, editing, and production of newsletters, press releases, annual reports, and other marketing/ communication materials
• Articulate and persuasive communicator, written and oral
• Ability to work in a multi-cultural setting independently and in teams in a fast paced environment
• Strong interpersonal skills with ability to develop, grow and nurture strategic partnerships in line with the UBA Bank Strategy.