HOD Marketing, Research & Corporate Communications at Flexi-Personnel

Job Purpose

The purpose of this role is to develop and execute Marketing, Research and Corporate Communications strategy to achieve the Bank’s objectives for brand, products and services.

Key Responsibilities:

• Develop and execute the bank’s branding strategy to ensure clear and visible standard brand application, signage, merchandising, stationery across the network
• Develop and implement events Management strategy including management of bank events such as Press conferences, product & branch launches, media briefs both externally & internally.
• Development and execution of the bank’s social media and website strategy to ensure development of an up-to-date informative website & social media platforms.
• Develop and execute above the line and below the line brand and product awareness strategies.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Design and create product/service awareness material to ensure availability of product fliers & posters and adoption of cost-effective platforms such as websites and all social media platforms.
• Develop and implement internal and external communications strategies, including design and content management for internal e-newsletter, development of Press Releases, customer email bursts, bulk SMS content, posters and fliers
• Develop Corporate Social Responsibility policy and oversee the implementation through the CSR board.
• Provide leadership in performance management, employee development, talent management and building a work environment that drives high performance and employee satisfaction.
• Develop and manage the operating budget for the department
• Shaping and executing CMFB digital marketing strategy and business plan in collaboration with EXCOM.
• Transforming marketing processes to align to the digital strategy.
• Develop a commercial strategy and tactical plan to fully market all our alternative banking channels and position them to generate new customer numbers, deposits, transactions and loans.
• Social media campaign implementation and monitoring.
• Developing and optimizing online marketing initiatives to drive customer acquisition.
• Improving the usability, design, content and conversion of the company website.
• Designing the entire bank’s artwork, updating existing forms and merchandise and maintaining a consistent look and feel of the CMFB brand.
• Developing and managing content-based Social Networks and Blog Sites.
• Reviewing new technologies and keeping the Bank at the forefront of developments in digital marketing.
• To perform any other duty as assigned in line with the organizational goals and objectives.

EDUCATION, PROFESSIONAL QUALIFICATIONS AND EXPERIENCE

• University degree in BCOM - Sales & Marketing, Business Administration.
• Relevant professional qualification – Chartered Institute of Marketing or Marketing Society of Kenya.
• At least 5 years’ experience in the leadership of development and implementation of sales and Marketing strategies.
• 6 years’ working experience in marketing, preferably in Banking/Financial sector, 3 of which should be at management level.
• Previous experience in business-driven and strategic use of social media, e-business / e-commerce, marketing, mobile applications, big data and digital technologies.
• Strong business sense with a proven track record of developing, implementing and marketing business systems.
• Experience in the financial services sector is preferred.