Insights Planner, Marketing Insights (Nairobi) at Google

About the job

The goal of the Marketing Insights team is to understand how users behave and how they use our products, how they perceive and interact with our brands, what impact our media communications and messages have on their perceptions and behaviors, and what cultural and social influences shape how they view the world around them.

As an Insights Planner, you’ll be a research enthusiast always focused on the audience (which could be users or businesses), you’ll use data and insights to craft meaningful stories, and will communicate research in a way everyone can understand – from product to marketing and sales teams.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems–from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can–changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Minimum qualifications:

• Bachelor’s degree or equivalent practical experience within marketing insights and research
• Experience managing third-party research agencies and multi-country research studies
• Experience working cross-functionally with multiple stakeholders within a business

Preferred qualifications:

• Demonstrated technical expertise and knowledge of Google technology (Google Ads), the internet, and social media
• Ability to think strategically and be a brand builder with a range of experience
• Ability to influence and shape cross-functional strategy
• Ability to work independently or as part of a team/partnership with marketing/research
• Ability to translate complex ideas into simple and intuitive communications; excellent project management and organizational skills

Responsibilities

• Drive market insights to support marketing and business strategy for the Sub-Saharan Africa (SSA) cross-functional team. Ensure that all SSA work is insight-driven, and foster this mindset across our country and cross-functional teams.
• Consider business, marketing, sales objectives, and design insight-led processes to support successful creation of campaigns to deliver against them.
• Initiate and leverage thought leadership pieces from the wider Market Insights team and articulate how the current economic and social climate impact upon our products and plans, in specific hubs.
• Review relevant insight sources to extract key information to support business decision-making and annual planning process.
• Develop recommendation on which insights to leverage to drive marketing and business strategy development.